Marcel Evangelista

- Strengthening of the relationships with the LTR companies and the Key Accounts - Introduction of Maserati products within Key Accounts' car policies - Creation and distribution of the commercial policies for the fleet channels - Ghibli's residual value increased by 5 percentage points and Levante's by 3,5 - +1 Million € EBIT vs 2021 forecast in the sale of remarketing vehicles - Holding time of the remarketing vehicles reduced to zero beyond preparation thanks to revised sales processes

- Maserati Approved activations +39% in 2021 vs 2020 and +18% in 2020 vs 2019 - Extension of the Maserati Approved's eligibility period from 4 to 6 years - Establishment of a Pre-Owned identity within the Maserati organisation - Definition of processes to translate the directives of HQ into actionable requests to the markets

- Maserati Approved activations in the area +40% in 2020 vs 2019 - Development and roll-out of commercial and financial offers at dealer's level - Creation of a dashboard to track the Pre-Owned performance at market / dealer level - Creation of a Pre-Owned best-practices booklet

- Conceptualisation of solutions for Automotive Manufacturers (Online Sales, New Retail Formats, Shared mobility) - Product Owner for IT-based solutions for the Automotive industry - Analysis of NSCs´ remarketing processes and definition of measures to improve Residual Value - Management of international projects to improve business profitability and Return on Investment - Steering of PMO and field teams (up to 20 people) - Acquisition of new customers and projects

- Nation-wide roll-out of Corporate Identity standards for the brands BMW / MINI / BMWi / BPS / MN in the sales network - Creation of supporting material and incentives to support and accelerate the project roll-out - Budget estimation, planning and execution

- Daily analysis and reporting of market trends, product performance and main competitors' short-term sales promotion initiatives - Support to short-term and long-term budget decisions - Revision and creation of sales force supporting material

- Preliminary macroeconomic and competitive analysis of target countries in the scope of a corporate internationalisation project - Qualitative and quantitative analysis of customer value for the redefinition of the pricing strategy - New corporate website creation

Master thesis title: "A theoretical and empirical analysis of the customer value based pricing in the Italian smartphone market". Supervisor: Prof. F. Ancarani. Final grade: 110 / 110 (top 5%)

Consumer Behaviour, International Marketing, Digital Marketing, Business Management

Thesis title: "Application of the ARIMA models to a time series of prices". Supervisor: Prof. A. Zini