Marcel Vesga

Entrepreneur

• Mockup the complete interface design and interaction for the Ubimax website. • HTML+CSS Layout design and implementation of the Joomla CMS backend and frontend. • Sketch, propose and constantly re-design different user interfaces. • Full customisation of the layout and functionalities, compatibility and HTML performance debugging. • Constantly create and update the different design tasks including creation of icons, illustrations. • Pre-production, production of support videos and photography.

• Mockup the complete interface design and interaction for the FINDEX platform. • HTML+CSS Layout design and implementation + performance debugging. • Constantly create and update the different design tasks including creation of icons, illustrations. • Pre-production, production and post-production of support videos (Planning, concept, scripting, storyboarding, illustration, animation, editing). • Support in SEO strategies and social media implementation (Facebook, Twitter, Youtube).

• Product - UX/ UI concept design of an interactive multi-touch table for the exhibition »Digitale Gesellschaft« taking place at the MS Wissenschaft during 2014. • Sketch, propose and re-design different user scenarios, constantly create and update the different tasks including icon creation, illustrations, and design guidelines. • Handling and standardization of support contents (videos, presentations, images and audio files). • Assessment in production and budget planning.

• Design consultancy for the implementation of a Social Media Strategy for the Bank. • Bank’s Website Re-design process improving the Bank’s different websites usability and interaction. • Successfully improve and administrate the Bank’s internal Media Channels such as Intranet, Display Monitors and social media (Facebook and Twitter). • Creation of a usability evaluation method for the Bank’s internal Media Channels.

• Management and direction of Web Design and CMS implementation Projects in Joomla, html and flash. • Direction and execution of integrated e-marketing campaigns and strategies based on massive e-mail and SMS platforms from key accounts. • Manage special projects for innovation and development of new business units. • Reengineering and development of new business areas and its policies and fares (E-mail marketing, Corporate image Design, Web Design, Social Media Marketing).

• Responsible for managing, planning and leading key accounts, performing web development and prototyping, multimedia art direction, and developing concept design for brand creation / product release and positioning strategies. • Assessment in the development of the online media strategies and campaign strategy designed for the presidential candidate Enrique Peñalosa in different social networks along with the design, development and administration of its Website.

• Project leader of Carrefour’s travel agency re-design, coordinating production, BTL strategies, budget management, concept design, graphic pieces, 3d modeling, presentations and final products (stands for exhibition and customer service). • Design Leadership from concept creation, event planning, and 3d modeling for “La fin du design” Concept Design exhibition in 2009, presented in Bogota’s Alliance Française. / Awarded with the “Red Dot Award” for “Best Concept Design” in 2009.

A European Network of Summer Academies for the development of innovative business ideas focused on Creativity and ICT and a Business Idea Contest to bring closer investors, business angels and start-ups.

Inter-University Graduate Programme in Digital Media, from University of the Arts Bremen and the University of Bremen.