Marcelo Godoy Rigobello

Responsible for leveraging product marketing opportunities to achieve profitable growth, capture market share, create distinctiveness and build brand. • Align marketing with business priorities globally, including what products to focus in what markets. • Simplify & differentiate DGF's product offering to increase growth, retention and margin development • Enable sales teams down to station level communicate value of DGF's products to target customers.

April 2011 – May 2012 Responsible for the development and commercialization of a global temperature monitoring solution as part of the DHL Express Global Value-Added Services Portfolio – DHL SMARTSENSOR • Link: www.dhl.com/smartsensor --- June 2012 – September 2012 Short-term assignment to support the development and commercialization of RFID solutions as part of the DHL Global Forwarding Value-Added Services Portfolio - DHL RFID SOLUTIONS • Link: www.dhl.com/rfid

Short-term assignment to support DHL Express Canada with the development and commercialization of a domestic cold chain logistics solution - DHL MEDICAL EXPRESS

Scope: USA, Canada, Mexico, Caribbean, Central and South America ► Responsible for the development and management of the Value-Added Services & Surcharges portfolio across the Americas Region ► Product Metrics, Product Marketing, Product Engineering and Marketing Intelligence Support

Scope: Canada, Mexico, Caribbean, Central and South America ► Responsible for improving the Value-Added Services & Surcharges performance visibility and accountability across the International Americas Region.

Responsible for coordinating various marketing initiatives & building marketing processes: • Development of a Marketing Process Framework: Customer Satisfaction Analysis, Competitors Monitoring, Strategic Partnerships Maintenance, Context Analysis, Advertising Campaigns and PR • 2007 Marketing Plan Development: Budget Allocation, Pipeline of Marketing Campaigns & Projects • Leader of the DryWash Corporate and Social Responsibility Committee

• Development & Update of Financial Reports to Senior Management: Spring Forecast, Sales Trends, Costs Trends, Cost Center Expenses, Production Costs and Pricing Analysis • Financial SAP Database Implementation Support

Responsible for initiating the activities of AIESEC Itajubá Local Committee, creating the operation from scratch: • Recruitment and Selection of Initial Volunteers: 15 Members Selected. • Negotiations with University Board for Office, Supplies, Furniture and Electronics. • Project Viability Development and Presentation to AIESEC National Board for approval (Dec’05).

• Business Plan Development for Startups & Small Businesses (2004 - 2005) • General Coordination of Entrepreneurship Seminars (2004 - 2005) • Development & Implementation of Entrepreneurship Programs for Local Universities (2004) • City Guidebook Development & Distribution to Local Students (2002-2005)

Innovation and Commercialization covers from human process of innovating to innovation ecosystems, and is taught by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market.

Degree provided by the University of Miami in conjunction with the Inter-American Transportation Chamber (CIT).

• Business English Tutor (2003 - 2004) • Scientific Initiation (2005 - 2005)