Dr. Marco Carrucciu

Trend Group operates in the home renovation and construction business with 150 Employees and $100 million sales turnover worldwide. Defined objectives to gain market share and maximize profitability and executed plans to make those objectives achievable. Planned and developed the Digital Hub for the A&D community relationship management consisting in integrated platform for Website, Customer Portal, CRM, ERP, Social Media Channels, Contact Center, Accounting and Finance software.

Led strategic planning and industrial plan execution with full responsibility for bottom-line factors. Provided cross-functional management, directed three VPs, COO, CFO, four division Directors and general oversight of 350 employees. Redefined organization and distribution structure. Developed budgets/policies/procedures to support departments. Led the company to a 15% increase over the budgeted yearly sales turnover of $200 million by sustaining the company profitability targets.

Prepared and executed the 2016-2018 Industrial Plan development and Operating Budget. Managed the Product Innovation plan, releasing to the market the first 2mc electric sweeping vehicle. Led the marketing department in implementing CRM programs and activities, brand reputation improvement program, customer acquisition and loyalty activity plan. Increased sales turnover from $60m to $80m, created a branch in the U.S. and returned the company to high profitability (12% EBITDA).

Some of the projects I lead: Ferrari Spa, Product revitalization and customer lifecycle-based marketing plan execution Lenscrafters, US, Business director for the Global Content Supply Chain project Conad, Digital and traditional marketing planning and execution. Channel strategy consulting Maserati, Marketing advisor to the CEO for launch of Granturismo and Grancabrio

Prepared and led execution of the 2010-2014 Industrial Plan development and Budget Planning. Developed and implemented the new category management organization structure. Launched a full range of new digital activities including CRM, ecommerce, customer portal, social media management, digital P.R. and customer service. 800% increase in customer interactions through the omni-channel strategy. led to an average 10% yearly increase in sales and generated a solid 15% EBITDA.

Developed and planned the Digital marketing plan for 12 companies of the group. Developed and released the new CRM system and coached the sales team for two years. Launched the A&D community portal and the presence on the Social Media channels. Coached and coordinated the marketing leaders of the group brands worldwide. Launched the Floornature portal reaching 250,000 fully profiled A&Ds, 100% adoption of CRM system and processes, doubled brand recognition KPIs within the A&D community.

Led the marketing and operations team of 15 resources for the newly created manufacturing company based in the USA. Created the merchandise system, the digital presence and the traditional tools for sales representative on the market. Launched 12 new full collections and established distribution network on over 40 states. Achieved profitability targets in the first three years of business. Generated merchandise sales of over $1m with a 20% EBITDA.

Planned and executed the Digital Marketing activities, the CRM platform and processes. Launched the world first full car configurator with over 80millions combinations fully integrated with the dealers’ network. Launched the first Certified used e-portal for both B2C and B2B. Leader of the Quattroporte launch and created the award winning Quattroporte Concierge Loyalty program. Won the Profnet prize for Best Digital presence in sports car industry, won Macromedia site of the day and site of the week.

Junior Roles of Analyst in TRW, Inc and Diesel USA

Strategy, Marketing

DIssertation thesis on Industrial District vs Business Networks