Mari Salovaara

• As from July 1st, 2022 F2F & virtual congress Management, PR events & customer engagement for Diabetes • As from June 2020 F2F & virtual Training & Education AIS course coordination (in addition to duties as from July 1st, 2017) for Neurovascular • As from July 1st, 2017 F2F & virtual congress Management, PR events & customer engagement for Neurovascular • Beginning of 2016 - end June 2017 congress Management for Neurovascular, Neurosurgery, Epilepsy, ENT (Ear-Nose-Throat surgery)

• Marketing Communications Projects and Management (CRHF, Diabetes, Spine)

Project Coordinator (paternity leave cover) – CVG (Structural Heart) Western Europe and Canada • HQ liaison for SH European team concerning of all questions related to marketing projects, compliance and contracts. • HCP contract handling process evaluation and implementation according to the compliance & business requirements • Cross-business interface (MarCom, Finance, Compliance, Clinical) • Training & Education: Engager (heart valve) Proctoring coordination in Europe, KOL engagement

•Responsible to manage projects relating to private label/brand label coming from the retail partners and projects concerning to B2B corporate solutions. •Acting as an interface/liaison between the Key Account Managers, who are in contact with the fashion/jewelry retail partners, and the product management, communication and branding and legal team based in HQ. •Management the projects from start to finish.

(Sick leave cover) •Coordination of European events (Congresses, Courses, Advisory Boards, Product/Therapies launches, Mini-symposiums) as well as internal events. •HQ liaison for SH European team concerning of all questions related to marketing projects, compliance and contracts. •Coordination of business related topics

•Order management; daily follow-up on customer orders from allocation to delivery •Liaise with market sales force to inform them on order flow, cash remittances and credits/adjustments •Creation, maintenance, renewal and termination of contracts •Investigate and resolve customer claims and service discrepancies up to their final resolution, research and process disputes and deductions.

•Reporting to Senior Director, Global Strategic Marketing, Neurology, responsible for supporting the development and implementation of the regional and global marketing initiatives to budget ensuring execution in frame of company compliance procedures.

•Responsible for the marketing support for the EU, Central/Eastern Europe and Africa Duty Free markets. Developed and supported promotional strategies within agreed time frames ensuring compliance with company codes and local legislation.

•Carried out regular result analyses of all promotional activities worldwide. Identified and proposed new and innovative thematic consumer promotion platforms with various mechanisms for all brands in line with consumer promotion strategies. •Controlled the creative process of advertising agencies in agreed projects/programs/concepts and the budget/cost evolution on a regular basis. •Supported the yearly development and implementation of main line/thematic creative advertising poolbooks

•Provided management for advertisement on print and billboards on cruise vessels and airports in Nordic countries and the Baltic States in line with agreed advertising strategy and budgets. •Developed new promotional and trade marketing concepts and ideas with HQ Marketing, line management and agencies, ensuring the production of communication materials & incentive items was done according to company strategies, compliance guidelines and budget. Execution monitoring and reporting to line management and HQ

•Key Account Management (relationship building, sales analyses and reporting). •Consumer promotion planning, implementation and follow up based on pre-defined sales targets by outlet/customer. Hostess training on product, consumer behavior and compliance, performance control.

•Planned and implemented the advertising and marketing strategy for General Motors - GM-USA Finland. •Assisted in the set-up of the dealership in St. Petersburg, Russia including monetary transactions, market research, the development of agency contacts, determining media solutions. Supported the creation of the marketing and sales network of spare parts for the Baltic States.

International Marketing

Eastern Trade, Russian language