Maria Camila Guarin

- Sales, customer and competitors analysis in order to identify the current situation of the company. - Marketing plan definition for the next semester, focused on customer attraction and retention (in-store and social networks campaigns). As a result, the company increased its online followers by 8% and implemented constant communication with their current customers.

- Customer acquisition campaigns for different companies. - Driving sales and brand awareness

- Project Leadership - Prioritization and subsequent deployment of loyalty strategies based on the company goals. - KPIs monitoring in order to achieve the success of the strategies developed. - Customer contact through surveys and Focus groups to get feedback from them and identify new opportunities. - Negotiation with potential partners in order to offer exclusive benefits for our customers.

- Control and execution of the loyalty media plan. - Teamwork with the advertising agency in the creation of advertising campaigns (Online and Offline)

- Customer oriented strategies (lost customers, improving of purchase behaviour, new customers). - Work with multiple teams in order to identify any necessaty requirements for the best execution of the campaigns (legal, commercial and other stakeholders). - Mutual benefit agreements with strategical partners to strengthen customer experience (hotels, restaurants, airlines, etc)

Responsible for supporting activities related to the customer loyalty program. Data Analysis and feedback about the running campaigns.