Maria Cristina Amaral

• Managed a local team of 60 employees applying the human resources policy and continuously developing the standard operating procedures. • Improved market position of GEAP in the regional healthcare industry and promoted GEAP’s social assistance programs, homecare and healthcare plans to our beneficiaries. • Represented GEAP’s interests in meetings of councils, federal public organisations, service providers, public and private hospitals, as well in the media.

• Acquired and managed channel partners in EMEA. • Proactively sold all product portfolio to channel partners in EMEA, collaborating with IT and support functions for a tailor-made projects. • Attended international conferences in the USA and EMEA.

• Built the market entry strategy for the Brazilian healthy care industry, which included market risk analysis, business planning and specific product development. • Identified and developed client relationships with a key focus on C-level stakeholders management. • Implemented a third party vendor management virtual team to ensure a smooth customer journey opening future business opportunities.

• Managed and consulted our multinational key accounts such as Deutsche Telekom, Tata Communications, KPN International and iBasis Inc. building trusted advisor relationship with key stakeholders, cooperating with internal project teams. • Negotiated and resolved high level client queries, conducted cost estimations and pricing proposals, presenting risk mitigating recommendations to board members.

• Developed intercultural management strategies for our global markets. Installed and communicated marketing and sales concepts with and for our commercial partners • Acquired and managed 50 international commercial partners in 16 countries (Northern and Southern Europe, South and Central America, Australasia) • Consulted strategically

• Developed and implemented an occupational therapy under a holistic patient care concept. Cooperated with therapists and medical doctors to determine best practice for cancer patients with a direct focus on the cancer patient’s well-being. • Developed customer care measures for cancer patients and their families in order to integrate them into the holistic treatment process by offering personal help and individual guidance to enhance the quality of life.

• Represented the company in Brazil offering our cardio-vascular and oncological product lines, establishing the interchange of Brazilian / German University doctors (e.g. Bonn and Ulm) to monitor new catheter insertion and placement techniques. • Developed and supported a sales network as a new market entrant by organizing workshops to support sales efforts in major Brazilian Hospitals by introducing our portfolio product lines. • Attended international conferences in the USA, Germany and Brazil.