Maria Leonteva

Providing strategic leadership in marketing, specialising in brand development, digital innovations, and data-driven solutions. Focused on enhancing customer engagement and optimising marketing effectiveness through advanced technology utilisation.

Drove marketing revenue from $0.8M to $14M with an ROI surge from 54% to 550% by orchestrating comprehensive market research, strategic initiatives, brand building, l product launches, streamlining sales processes, and optimising resource allocation. Executed digital marketing campaigns, resulting in a 12% growth in brand awareness, a 160% surge in website traffic and a 34% spike in social media engagement within one year. Streamlined event marketing and raised exhibit ROI > X7.

Achieved a 6x increase in sales, improved lead-to-customer conversion rates from 0.9% to 5.8%, and reduced pipeline velocity by 34%. Coached executives and leaders to improve strategic planning and decision-making. Spearheaded initiatives to boost performance and innovation. Established a Data Analytics Centre and implemented a KPI/OKR framework to track performance against strategic goals.

Provided advanced consulting services in digital branding, marketing communication, business development, and transformation to help clients achieve sustainable growth. Authored and executed a 5-year strategic plan for a construction materials supplier, securing Board approval and steering organisational direction. Established a PMO and Centre of Excellence for Uralchem, enhancing project performance from 50% to 80% and receiving a council project management award.

Spearheaded a new market entry strategy into the agricultural sector, resulting in a 27% revenue increase within the first year. Implemented process optimisation initiatives that reduced operating costs by 16% while improving employee productivity by 34%. Enhanced brand position and market share through partnerships with industry leaders. Managed cross-functional teams and collaborated with internal and external stakeholders to achieve strategic goals.

Achieved 12x revenue increase in 0ne year by Implementing a sales system, exploring new marketing channels, and optimising processes. Introduced a customer loyalty program and personalised engagement strategies, securing a 40% increase in repeat business. Championed a sales and service-oriented approach through effective coaching and team motivation, resulting in outstanding customer satisfaction scores. Lead a 22% increase in brand exposure via strategic events and programs.

Successfully won 3 large tenders to supply oilfield equipment to state oil companies in Azerbaijan, Uzbekistan, and Turkmenistan, overcoming intense competition and complex negotiations. Identified and capitalised on new market opportunities in the CIS region, significantly expanding the company's reach and client base in these strategic markets. Established and maintained strong relationships with key stakeholders, leading to repeat business and sustained revenue growth in a highly competitive sector.

Overseeing all aspects of business operations, including inventory management, customer service, staff training, and financial management.

Introduced a premium alcohol brand to the HoReCa market and increased sales from one box to one shipping container per month.