Maria Pushkina

Participating in different internal and external projects of the Marketing and Innovation Division • Analysing and benchmarking of different markets in France and abroad for the division’s projects • Project Management • Organising interviews and conferences for clients • Writing articles for the Group’s newsletter • Communicating with clients at high level

Implementing of commercial campaigns online • Planning of specific marketing tools (website, partnerships, emailing, banners) as to support the campaigns • Analysing campaigns performance in order to optimise the results and reporting to the Marketing Director • Leading the international project to implement a new graphic chart on the HSBC France website • Due Diligence • Working on a new mobile application launched in a highly competitive market: benchmarking and competitio

Running and optimising projects in terms of the economic crisis • Planning and controlling Marketing Research: running retail audit and ad-hoc, market analysis, consumer analysis reporting to the German HQ • Launching of two corporate websites and controlling the SEO • Running the CRM Project: transferring the project into online format (emailing) reducing the costs, competitors analysis • Coordinating internal and external teams • Controlling the budget

Marketing, Finance, Strategy

Marketing, International Economy