Maria Sánchez Domènech

Marketing and publicity, on-line and off-line camaigns, packaging, web design, concept and art direction, catalogs and brochures.

As the main UX Designer for the Retention team my main functions are to define and implement strategic solutions for the retail group, to increase the retention of our users, and achieve usual purchases in our e-commerce. Inside the global UX team, we define rules and patterns to apply in all European platforms from the company tested with real users and tailored to each country.

Definition and strategic study, benchmarking, information architecture and application of new methodologies within the TV3 digital media UX team. My main function is to facilitate, dynamise and implement new methodologies for our projects. Design Sprint Weeks, sketching sessions, cardsorting, user testing, interviews...

Lead Designer in charge of the redesign for all the website, at CrediMarket I achieved the challenge to improve the usability of the site giving a new fresh style.

Direction, desing and marketing from the brand, selling Spanish lamp designs from the 60s to 80s.

Online marketing (newsletters / banners / promos…) to develop the intern campaigns from the brand, different promotions and some of the packaging developments of new products.

A junior designer working for Nespresso Spain, Unilever, Gallo, Fragancias Puig...

I learnt how to analyse, define and improve all the design process. Investigation, strategy definition, implementation and user testing.

Haute École dʼArt et Desing. Life changing experience acknowledging another way of working and thinking.

Graphic design and visual communication. Really focused on the base of graphic design and typography.