Marie Thibouméry

Home & Decor

Buyer Europe for Wayfair

Mobile mareting for Foodpanda. Apps launch and campaigns coordination and measurement for 28+ markets

> CMS overhaul (in 10 languages) - Digital brand strategy > Strategic: benchmarks, market studies, digital press review, website and mobile app analytics, SEO, social networks; > Operational: back office and website tests, content administration, markets support; >>> In contact with IT, communication agency, digital agency, image, 10 markets;

Heineken / Green Room Session account > Launch of the new Heineken digital platform > Strategic development via digital and event strategies > Client briefs, debriefs > Negotiation with suppliers, budgeting > Coordination on festivals > Benchmark and brainstorming

Trans Musicales: Music Festival > Sponsoring: new sponsors canvassing, targeting and negotiation > Update of prospection tools and database, > In charge of the advertising in the official program > Reflexion and development of communication solutions for brands, > Negotiation with partners and contracts writting, > Coordination on the festival, > Budgeting, >>> Sponsors : Heineken, Coca Cola, Pernod Ricard, Red Bull, Converse, Société Générale, Orange ...

Double Diploma with the Open University (UK) Thesis: The effectiveness of branded mobile applications for luxury brands – Demonstration of the impact of branded mobile apps on consumer’s attitudes toward a bran. Elaboration of a proposed model about the main drivers of an effective mobile app