Mariia Durmanova

Bis 2017, Project specialist (Running category), adidas
Moscow, Russische Föderation

Fähigkeiten und Kenntnisse

Category Management
Strategischer Einkauf
Einkaufsstrategie
Projekteinkauf
Marketing
Management
Retail
Project Management
Events
Merchandising
Branding
Marketing Communications
MS Office
Trade marketing
English Language
Project Planning
Product category
Development projects
Negotiation
Pricing strategy
Product range
Below-the-line-Marketing
Team work

Werdegang

Berufserfahrung von Mariia Durmanova

  • Bis heute 7 Jahre und 1 Monat, seit Juli 2018

    Category Manager

    BSH Hausgeräte GmbH

    Led category marketing for Home Care, achieving a remarkable 47% increase in market share for the cordless range. Launched new cordless and bagless vacuum cleaners, optimising the product range based on local insights. Negotiated and managed product ranges with top retailers, fostering sustainable partnerships. Implemented the #LikeABosch platform, driving category awareness. Supported the creation of brand communication materials, executed a 360° campaign, and participated in ongoing market analysis.

  • 1 Jahr und 4 Monate, Jan. 2017 - Apr. 2018

    Junior Trade Marketing Manager (On-trade, HORECA)

    Heineken

    Led BTL promotional plans, expanding distribution by 17% and increasing brand presence in premium outlets. Localised global trade marketing communications, reducing costs. Oversaw BTL agencies from brief to end of the promotion, managing creative, POSm, and production. Coordinated six regional trade marketing managers, setting KPIs, providing launch instructions, and analysing reports. Managed promo budgets, collaborating on cost-effective bids.

  • 2 Jahre und 2 Monate, Dez. 2014 - Jan. 2017

    Project specialist (Running category)

    adidas

    Finance trainee promoted to Junior Treasury Specialist. Moved to Brand Marketing. Coordinated service development projects to improve the in-store experience. Facilitated collaboration between internal and external stakeholders, managing project roll-out, deadlines and progress reporting. Developed and prepared the launch of a commercial service product.

  • 2 Jahre und 8 Monate, Juli 2011 - Feb. 2014

    Project Manager

    Epatage BTL-agency

    Coordinated various promotional activities: events, merchandising, leafleting, and shop service quality audits. Established partnerships with top BTL agencies and local manufacturers, and organised participation in tenders. Recruited staff for promos, trained, set up KPIs, and led in achieving results. Managed project documentation and costs (contracts, budget, and invoices). Built a strong partnership with top national agencies. Provided the agency with permanent projects.

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