Mariia Durmanova

Led category marketing for Home Care, achieving a remarkable 47% increase in market share for the cordless range. Launched new cordless and bagless vacuum cleaners, optimising the product range based on local insights. Negotiated and managed product ranges with top retailers, fostering sustainable partnerships. Implemented the #LikeABosch platform, driving category awareness. Supported the creation of brand communication materials, executed a 360° campaign, and participated in ongoing market analysis.

Led BTL promotional plans, expanding distribution by 17% and increasing brand presence in premium outlets. Localised global trade marketing communications, reducing costs. Oversaw BTL agencies from brief to end of the promotion, managing creative, POSm, and production. Coordinated six regional trade marketing managers, setting KPIs, providing launch instructions, and analysing reports. Managed promo budgets, collaborating on cost-effective bids.

Finance trainee promoted to Junior Treasury Specialist. Moved to Brand Marketing. Coordinated service development projects to improve the in-store experience. Facilitated collaboration between internal and external stakeholders, managing project roll-out, deadlines and progress reporting. Developed and prepared the launch of a commercial service product.

Coordinated various promotional activities: events, merchandising, leafleting, and shop service quality audits. Established partnerships with top BTL agencies and local manufacturers, and organised participation in tenders. Recruited staff for promos, trained, set up KPIs, and led in achieving results. Managed project documentation and costs (contracts, budget, and invoices). Built a strong partnership with top national agencies. Provided the agency with permanent projects.