Marina Kabisova

Supported e-commerce management using Shopify, Algolia, and Nosto, enhancing product launches and digital campaigns. Managed the content lifecycle from creation to publication. Enhanced global e-commerce strategies through cross-functional collaborations with teams in the US and UK. Innovated newsletter templates on Klaviyo, boosting conversion rates by 60%, and utilized Klaviyo's analytics for strategic decision-making and performance improvement. Addressed technical issues using Jira/Confluence.

Managed Garnier's international content campaigns, enhancing brand visibility and consumer engagement through strategic consumer orientation and alignment with global strategies. Orchestrated marketing photoshoots and coordinated content production with Publicis, optimizing e-retailer templates and improving SEO. Developed global brand campaign guidelines to maximize market impact, achieving high performance scores. Managed digital assets ensuring efficient deployment and stakeholder communication.

Top French business school master in “Marketing and Brand Management”