Marisa Scaffidi

• Scope: Global education offerings within the healthcare industry • Location: Erlangen, Germany • Main tasks: - Identification of new business opportunities in the healthcare education space - Establishment of cooperations with Universitites, SME´s, hospitals and clinical experts for co-development - Lean project management to drive new ideas from ideation through rapid prototyping to commercialization phase - Development of business models, go-to-market as well as MarCom strategies

Service marketing - business support. • Role: consultant for a new service go-to-market strategy with focus on service sales set-up. • Scope: service business in Brazil. • Location: Sao Paulo, Brazil • Main tasks: quantitative analysis of service performance in last 5 FY, development of a service sales dashboard for ongoing performance measurement, assessment of service sales options including benchmarking and best practice collection, qualitative workshop to evaluate change management implications.

Customer Service Marketing - Business Management. • Role: project manager for rolling out a new service offering (Education Plans) in 23 countries. • Scope: driving implementation maturity level in 23 countries involving a remote team of 30 people. • Location: Erlangen, Germany • Main tasks: coaching development of country-specific business plans, conducting workshops to develop country-specific actions plans, ensuring required support material is available (eg marketing material, sales tools)

Participant of the Siemens Graduate Program, a two year international program with three rotations, 8 months each. Healthcare Account Management - Business Strategy and Sales Operations. • Role: support the ramping-up of the new Key Account Management team. • Scope: national and international Key Accounts. • Location: Erlangen, Germany • Main tasks: writing of a handbook for Key Account Management, development of an Account Manager Resource Portal.

As part of the direct sales team in Addis Abeba (Ethiopia), my main assignments were: 1) Reorganization of recording of stock and cash movement in the Addis Ababa warehouse, the biggest warehouse of Heineken in Ethiopia 2) Revision of sales targets for Addis Ababa (stretched them strategically, allocated them per sales area and determined incentives) 3) Sales execution excellence - routing: creation a comprehensive database of priority outlets in Addis and translation into a route for each sales area.

Assessment of the sales organization set up across all channels in Netherlands and development of the best approach for a renewed segmentation and coverage in Benelux, resulting in a proposal that clearly outlines the potential NOS uplift and costs involved. Based on this proposal, the coverage in the Netherlands as of September 2013 was changed by putting a focus on the high value – high potential banners and stores with relatively high authority level.

Major: Economics. Course entirely taught in English. Thesis: “An empirical assessment of a specific market segment in the wine business in order to develop an efficient marketing strategy - a case study about La Cantina Weinhandel GmbH”

Leistungskurse: Wirschaft & Französisch