Markus Kramer

Angestellt, Partner, Brand Affairs

Zurich, Switzerland


Brand strategy
Marketing Management
Retail Management
Reputation Management
Luxury Goods


Professional experience for Markus Kramer

  • Current 9 years and 11 months, since Nov 2013


    Brand Affairs

    Supporting clients worldwide with advice and execution. Brand Purpose, Positioning and Strategy, Globalizing Brands, Full Spectrum Strategic and Tactical Marketing (including GTM, Product, CRM, Digital, Social, Comms, Events, PR, Distribution and Retail), Efficient Design of Marketing Eco- Systems incl. underlying HR/Org and Technology structures.

  • 3 years and 6 months, Jun 2010 - Nov 2013

    Global Marketing Director

    Aston Martin Lagonda Ltd.

    Strengthening brand & creating demand globally; devise strategic marketing direction and implementation; establishing a customer centric marketing organisation and building core marketing capabilities in CRM, Digital, Social Media, Marketing Communication, Customer Experience, Product Marketing, Insights & Measurement.

  • 2 years and 1 month, May 2008 - May 2010

    Marketing Operations Director EMEA

    Harley-Davidson Europe Ltd.

    Stimulate retail growth through strategic and fully integrated, tactical marketing campaigns across EMEA; leveraging consumer insights and research, leading CRM, Marketing Communications, Public/Media Relations, Events and Digital/Web centrally and in matrix across regions.

  • 2 years and 4 months, Jan 2006 - Apr 2008

    Retail Network Development Manager Europe

    Harley-Davidson Europe Ltd

    Focus on geographic network expansion and improving quality in mature markets across EMEA; regional business planning, lead on dealer standards & operations, customer satisfaction programs, dealer consulting, geographic information system.

  • 2 years and 5 months, Aug 2003 - Dec 2005

    Marketing & Dealer Development Manager Switzerland

    Harley-Davidson Switzerland GmbH

    Definition and implementation of national marketing & distribution strategy; establishment of fully integrated marketing infrastructure from scratch; re-alignment of Swiss distribution network and strengthening of dealer capabilities

  • 3 years and 3 months, Jun 2000 - Aug 2003

    Assistant Marketing Manager

    Honda (Suisse) SA

    Conceptualization and delivery of integrated, national marketing campaigns, incentives and events; market- and competitor analysis; distribution and dealer development

  • 3 years, Jan 1997 - Dec 1999

    Assistant de Direction

    Mazda (Suisse) SA

    Development and implementation of internal and external sales incentive programs; establishment of market retail sales forecast process; lead on corporate identity program

Educational background for Markus Kramer

  • 2008 - 2009


    University of Oxford, Said Business School

    Focus on Corporate and Competitive Strategy ; General Management

  • 7 months, Dec 1999 - Jun 2000

    International Project Management

    University of California, Berkeley

    Human Factors and Team Dynamics, Quality Management , Project Risk Evaluation, Contract Management, International Business Negotiation, Project Planning and Control

  • 1998 - 1999


    Institute for Marketing & Communication, Lucerne and Zug, Switzerland

    Marketing Fundamentals, Marketing Strategy, Market Research, Managerial Accounting, Statistics, Public Relations, Advertisement, Sales Management, Distribution, HR


  • German

    First language

  • English


  • French


  • Spanish



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