Markus Kramer
Suchst Du einen anderen Markus Kramer?
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Markus Kramer
- Bis heute 11 Jahre und 8 Monate, seit Nov. 2013
Partner
Brand Affairs
Supporting clients worldwide with advice and execution. Brand Purpose, Positioning and Strategy, Globalizing Brands, Full Spectrum Strategic and Tactical Marketing (including GTM, Product, CRM, Digital, Social, Comms, Events, PR, Distribution and Retail), Efficient Design of Marketing Eco- Systems incl. underlying HR/Org and Technology structures.
- 3 Jahre und 6 Monate, Juni 2010 - Nov. 2013
Global Marketing Director
Aston Martin Lagonda Ltd.
Strengthening brand & creating demand globally; devise strategic marketing direction and implementation; establishing a customer centric marketing organisation and building core marketing capabilities in CRM, Digital, Social Media, Marketing Communication, Customer Experience, Product Marketing, Insights & Measurement.
- 2 Jahre und 1 Monat, Mai 2008 - Mai 2010
Marketing Operations Director EMEA
Harley-Davidson Europe Ltd.
Stimulate retail growth through strategic and fully integrated, tactical marketing campaigns across EMEA; leveraging consumer insights and research, leading CRM, Marketing Communications, Public/Media Relations, Events and Digital/Web centrally and in matrix across regions.
- 2 Jahre und 4 Monate, Jan. 2006 - Apr. 2008
Retail Network Development Manager Europe
Harley-Davidson Europe Ltd
Focus on geographic network expansion and improving quality in mature markets across EMEA; regional business planning, lead on dealer standards & operations, customer satisfaction programs, dealer consulting, geographic information system.
- 2 Jahre und 5 Monate, Aug. 2003 - Dez. 2005
Marketing & Dealer Development Manager Switzerland
Harley-Davidson Switzerland GmbH
Definition and implementation of national marketing & distribution strategy; establishment of fully integrated marketing infrastructure from scratch; re-alignment of Swiss distribution network and strengthening of dealer capabilities
- 3 Jahre und 3 Monate, Juni 2000 - Aug. 2003
Assistant Marketing Manager
Honda (Suisse) SA
Conceptualization and delivery of integrated, national marketing campaigns, incentives and events; market- and competitor analysis; distribution and dealer development
- 3 Jahre, Jan. 1997 - Dez. 1999
Assistant de Direction
Mazda (Suisse) SA
Development and implementation of internal and external sales incentive programs; establishment of market retail sales forecast process; lead on corporate identity program
Ausbildung von Markus Kramer
- 2008 - 2009
Management
University of Oxford, Said Business School
Focus on Corporate and Competitive Strategy ; General Management
- 7 Monate, Dez. 1999 - Juni 2000
International Project Management
University of California, Berkeley
Human Factors and Team Dynamics, Quality Management , Project Risk Evaluation, Contract Management, International Business Negotiation, Project Planning and Control
- 1998 - 1999
Marketing
Institute for Marketing & Communication, Lucerne and Zug, Switzerland
Marketing Fundamentals, Marketing Strategy, Market Research, Managerial Accounting, Statistics, Public Relations, Advertisement, Sales Management, Distribution, HR
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Spanisch
Gut
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