Markus Kramer
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Skills
Timeline
Professional experience for Markus Kramer
- Current 11 years and 7 months, since Nov 2013
Partner
Brand Affairs
Supporting clients worldwide with advice and execution. Brand Purpose, Positioning and Strategy, Globalizing Brands, Full Spectrum Strategic and Tactical Marketing (including GTM, Product, CRM, Digital, Social, Comms, Events, PR, Distribution and Retail), Efficient Design of Marketing Eco- Systems incl. underlying HR/Org and Technology structures.
- 3 years and 6 months, Jun 2010 - Nov 2013
Global Marketing Director
Aston Martin Lagonda Ltd.
Strengthening brand & creating demand globally; devise strategic marketing direction and implementation; establishing a customer centric marketing organisation and building core marketing capabilities in CRM, Digital, Social Media, Marketing Communication, Customer Experience, Product Marketing, Insights & Measurement.
- 2 years and 1 month, May 2008 - May 2010
Marketing Operations Director EMEA
Harley-Davidson Europe Ltd.
Stimulate retail growth through strategic and fully integrated, tactical marketing campaigns across EMEA; leveraging consumer insights and research, leading CRM, Marketing Communications, Public/Media Relations, Events and Digital/Web centrally and in matrix across regions.
- 2 years and 4 months, Jan 2006 - Apr 2008
Retail Network Development Manager Europe
Harley-Davidson Europe Ltd
Focus on geographic network expansion and improving quality in mature markets across EMEA; regional business planning, lead on dealer standards & operations, customer satisfaction programs, dealer consulting, geographic information system.
- 2 years and 5 months, Aug 2003 - Dec 2005
Marketing & Dealer Development Manager Switzerland
Harley-Davidson Switzerland GmbH
Definition and implementation of national marketing & distribution strategy; establishment of fully integrated marketing infrastructure from scratch; re-alignment of Swiss distribution network and strengthening of dealer capabilities
- 3 years and 3 months, Jun 2000 - Aug 2003
Assistant Marketing Manager
Honda (Suisse) SA
Conceptualization and delivery of integrated, national marketing campaigns, incentives and events; market- and competitor analysis; distribution and dealer development
- 3 years, Jan 1997 - Dec 1999
Assistant de Direction
Mazda (Suisse) SA
Development and implementation of internal and external sales incentive programs; establishment of market retail sales forecast process; lead on corporate identity program
Educational background for Markus Kramer
- 2008 - 2009
Management
University of Oxford, Said Business School
Focus on Corporate and Competitive Strategy ; General Management
- 7 months, Dec 1999 - Jun 2000
International Project Management
University of California, Berkeley
Human Factors and Team Dynamics, Quality Management , Project Risk Evaluation, Contract Management, International Business Negotiation, Project Planning and Control
- 1998 - 1999
Marketing
Institute for Marketing & Communication, Lucerne and Zug, Switzerland
Marketing Fundamentals, Marketing Strategy, Market Research, Managerial Accounting, Statistics, Public Relations, Advertisement, Sales Management, Distribution, HR
Languages
German
First language
English
Fluent
French
Fluent
Spanish
Intermediate
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