Marlene Lutz

Acquisition, negotiation, planning and coordination of brand promotions taking place at the POS of FRA airport as well as price promotions taking place at multiple airports across Europe. Observation, analysis and creative development of marketing activations at the airport. Investment analyses and investment negotiations with international suppliers. Market analysis of locations and determining marketing potential of product groups.

Responsible for administrative work, organization of the office, and organization of events. Support incoming and outgoing exchange students.

Project management responsibility like organizing and coordinating the merchant Christmas promotion campaign in cooperation with creative agencies. Support of merchant education programs and campaigns - preparation of webinars, email flows and brochures. My work also included TLI System

Responsible for managing costs, expenses and invoices of the company. Organization and coordination of business trips. Administrative work and organization of the office.

Project management responsibilities like support of fairs and promotion events. Management and organization of lotteries and other competitions. Further development of the brand image and campaigns in cooperation with advertising- and promotion agencies. Responsible for customer service in the online shop and administration of CRM Data.

Study abroad semester

Master Thesis: Intercultural Training of Expatriates - The Best Way to Prepare Expatriates Going to China

Study abroad semester

Major in Marketing and Management, Finance Bachelor Thesis: Neuromarketing in the Music Industry