Marlene Oberteufer

developing the communication strategy, leading and ensuring the articulation of PostFinance’s image and position, passing on planning information for the integrated communication appropriate at all levels, lead brand management and internal brand consultancy, spearheading strategic image communication, representation at internal strategy committees, guiding external agencies, consulting and functional support of management, cost responsibility, controlling via detailed reports (BSC)

Project responsibility of cultural engagement, concept creation, maintain planning and realisation of the whole “look and feel”, negotiating contracts, realizing accompanying communication and PR measures, recruitment and care of the staff, organization of events, deputy duties and functional support of management

Idea development, design concepts and realisation of advertising measures in the youth segment, interpretation and derivation market research, preparing of agency briefings and providing successful controls, responsibility for concept of the footprint of PostFinance at youth events, deputy duties to the team leader

Supporting the advertising campaigns of Berner Zeitung in the reader and advertiser market, creating concepts and realisation for advertising measures for other media enterprises within the holding, ensuring concept and realisation of the image rollout of Berner Zeitung as a main sponsor at the Grand Prix of Bern

Coordination and responsibility for international order processing of the automobile and aircraft industry, assisting management, organisation of international trade-fair appearance

Independent realisation of classical advertising measures, assistance with the concept and realisation of sales promotion, organization of events, controlling and administration work