Martijn Tideman

Director of the TASS International product development department. Responsible for the creation of the PreScan, MADYMO and Delft Tyre software suites and associated simulation solutions. These tools are used by the international automotive industry for virtual development and verification of automated driving, integrated safety and vehicle dynamics systems.

In charge of strategic planning, product management, business development and marketing strategy for the entire TASS International portfolio which consists of various CAE software packages, simulation solutions, test laboratories and associated engineering services.

Responsible for developing and implementing the company’s Advanced Driver Assistance System (ADAS) and Automated Driving business line and global strategy.

Responsible for product management, sales and marketing of the intelligent vehicle simulation platform "PreScan" and the active safety test laboratory "VeHIL".

Developed a new product design method based on virtual reality, scenarios and gaming. The method gave target customers a pro-active role within the development process. Evaluated the new method by applying it to the design of a Lane Change Assistant (LCA).

Evaluated the ECU software of the revolutionary double-clutch DSG gearbox (SoP: 2003). Performed the evaluation process by Hardware-in-the-Loop (HiL) simulation and test-track testing.

The title of my thesis is: "Scenario Based Product Design". It describes how I developed a new product design method based on virtual reality, scenarios and gaming. The new method was evaluated by applying it to the design of a Lane Change Assistant (LCA).

MSc Thesis: "Design and Evaluation of a Virtual Gearshift Application"