Martin Redigolo

Everything is a remix. We've heard that before and it's still true. All our knowledge comes from redesigning, restructuring, rebuilding the known. STUFF is a weekly newsletter that fosters those remixes in order to be able to find new constructions, ideas, solutions, products around BUSINESS (Strategy, Innovation, StartUps, Business Models, Lean), TECHNOLOGY (Programming, Robotics, Hardware, Trends, Neuroscience,…), DESIGN and INNOVATION.

• Development of integrated Media, Communication & Marketing Strategies for both local and EMEA clients. • Leading presentations of local Brand Strategies & Media plans on EMEA level for new business & prospects. • Internal trainings on communication, technology & innovation in coordination with the global OMD training team pushing communication, creative & innovative thinking into the agency. • Clients: McDonald's, BBVA, Chanel, Bacardí Martini, Sony Entertainment, Vodafone, B/S/H, Beiersdorf/NIVEA

Setting up the first Mobile Virtual Network Operator that allows small and medium-sized enterprises to optimize their businesses through personalized, self-organized, intuitive and fun to use telecommunication Value Added Services (VAS). Business strategy, marketing, product design, finances and public relations, currently leading the design of our prototype (User Interface Design, User Experience) participating in presenting the business & marketing model to both Business Angels and Venture Capitalists.

Report directly to Vicepresident Innovation McCann Worldgroup. Contribute to integrated and innovative communication solutions and products for all Worldgroup companies, clients and new businesses. Research and develop prototypes of print and digital products and design of point of sale concepts leading to new, innovative and cutting-edge communication and revenue channels for internal and external clients. Take the lead in specialist training on digital, account leadership and media skills.

Developed integrated marketing solutions with focus on digital media. Provided critical customer insights and thought leadership on perceptual, behavioral, and technology driven communication and media trends. Authored a user guide book and eBook ON FOR OFFS. Took the lead in peer learning initiatives towards developing digital media skills. This initiative together with specialized training workshops helped significantly in building a corporate knowledge base which benefitted McCann employees.

Selected for the annual, corporate exchange program of all McCann Worldgroup offices worldwide. He was sent to the New York office to share his experiences and knowledge with Faris Yakob, EVP Chief Technology Strategist, both on digital strategies and especially the internal, digital peer learnings he's leading at the office in Madrid.

• Tasks: Planning, coordination and organisation of web sites, online advertising and integrated campaigns. • Activities: Planning and Coordination of conception. Creation and implementation of online campaigns, quality management, contact and consultancy of clients, tendering. • Supervised clients: HUGO BOSS AG, RENÉ LEZARD, MANHATTAN Cosmetics, Margarete Steiff GmbH, DaimlerChrysler AG, Willy Bogner, BURGBAD

• Developed, designed and implemented innovative global video server network for Benetton Mega Stores in Rome. • Active role within international team for technical development, research, design and implementation of the video messaging system “United People”. • Drafted documentation and sketched strategic project plans. • Regularly reported to Benetton CEO and SONY technical evaluation team on project milestones to ensure corporate strategy is accomplished.

Programme of advanced management studies with focus on creativity, innovation and new ways of doing business in a global and digital economy: • Financial analysis & corporate strategy • Innovation management: ideation & design thinking • Entrepreneurship • Positive and inclusive leadership

Interactive Media

Interactive Medien