Martina Mikhail

• Conducted the user research, competitive analysis and business requirements. • Illustrated user stories, personas, journey maps and flow based on user needs. • Created the mobile-first design and designed sitemaps. • Developed the wireframes, low-fidelity, mid-fid, and high-fid prototypes. • Conducted usability testing and preference test. • Designed graphic user interface elements, like menus, tabs and Forms. • Illustrated the logo, icons and applied the color scheme.