Martine Rupert

I create new visions and authentic communication guidelines for international luxury brands and startups. My expertise is based on the analysis of the competitive landscape to develop new ideas, the management of cross-functional teams to set up creative strategies, drive visible results and connect the brand to its customers. Founder of AguaLuz-Editions. https://www.martine-rupert.com/

• Lead the creative design and content projects for the European Campaign • Management of an international creative team of 6 people, graphic designer, video editor, motion designer. • Conceive, implemented guidelines for the online and social media presence of the organization. Overseeing them to completion. • Presentation, build trust and convince the stakeholders.

• Optimization of the process for cross-collaboration between teams marketing-creative to be more efficient, agile and improve the cross-collaboration. • Creation of adapted marketing guidelines for new market entries in Denmark & Germany. • Increase customer loyalty by reinventing newsletters strategy, content & design.

∙ Trend-watching & analysis of the competitive landscape. ∙ Creation of 2 collections of stationery. ∙ Team work with product manager, commercial and graphic designers. ∙ Art Direction for products presentation for photo-shooting & communication.

• Creation of the City Journal collection of 40 stationery products Notebooks, Calendar sold worldwide. Creation of additional new products every year to expand the range. • 11 years of collaboration with the Publisher, Marketing & Creative teams. • Trend-watching & analysis of the international competitors to position the Brand.

∙ Trend-watching. ∙ Creation of illustrations dedicated to fashion and trend books.

• Creation of 300 illustrations in 2 months for the book Louis Vuitton, City Bags, a Natural History by Rizzoli, New York. • Short timing, high level of quality and work with international cross-functional teams, publisher, photographers, copywriters. • Launch & signature of the book in the Louis Vuitton’s Champs Elysées shop in Paris.

∙ Marketing launch of new products, packaging (Christmas box, etc.). ∙ Creation of graphic decoration for their booth at Paperworld, Frankfurt (2009). ∙ Workshops B2C, Geneva: products presentation to customers, loyalty.

∙ Creation of decorative prints for the home (Collection KORT, International Market). ∙ Following the brand's guidelines and values.