Martine Rupert

French / Swiss Founder & Creative Director at AguaLuz Éditions. We create stationery & souvenir products eco-friendly made in Europe with sustainable materials by a team that invests its heart into the process. At AguaLuz Éditions we want to connect the people to the history & soul of the places and transmit a product that elevates your experience. AguaLuz Editions : https://agualuz-editions.com/ https://www.instagram.com/agualuz_editions/ https://www.martine-rupert.com/

• Lead the creative design and content projects for the European Campaign • Management of an international creative team of 6 people, graphic designer, video editor, motion designer. • Conceive, implemented guidelines for the online and social media presence of the organization. Overseeing them to completion. • Presentation, build trust and convince the stakeholders.

• Optimization of the process for cross-collaboration between teams marketing-creative to be more efficient, agile and improve the cross-collaboration. • Creation of adapted marketing guidelines for new market entries in Denmark & Germany. • Increase customer loyalty by reinventing newsletters strategy, content & design.

∙ Trend-watching & analysis of the competitive landscape. ∙ Creation of 2 collections of stationery. ∙ Team work with product manager, commercial and graphic designers. ∙ Art Direction for products presentation for photo-shooting & communication.

• Creation of the City Journal collection of 40 stationery products Notebooks, Calendar sold worldwide. Creation of additional new products every year to expand the range. • 11 years of collaboration with the Publisher, Marketing & Creative teams. • Trend-watching & analysis of the international competitors to position the Brand.

∙ Trend-watching. ∙ Creation of illustrations dedicated to fashion and trend books.

• Creation of 300 illustrations in 2 months for the book Louis Vuitton, City Bags, a Natural History by Rizzoli, New York. • Short timing, high level of quality and work with international cross-functional teams, publisher, photographers, copywriters. • Launch & signature of the book in the Louis Vuitton’s Champs Elysées shop in Paris.

∙ Marketing launch of new products, packaging (Christmas box, etc.). ∙ Creation of graphic decoration for their booth at Paperworld, Frankfurt (2009). ∙ Workshops B2C, Geneva: products presentation to customers, loyalty.

∙ Creation of decorative prints for the home (Collection KORT, International Market). ∙ Following the brand's guidelines and values.