Mary Orr

* Developed and implemented best practices for improving the customer experience; marketing communications; customer retention, acquisition, loyalty, and intelligence; internet marketing; strategic account management; sales operations; selling to consumers. * Evaluated Salesforce.com usage across four business units, recommending a data strategy. * Researched and created strategy for using social networks in B2B and B2C marketing. * Assessed account management effectiveness, recommending new processes.

* Developed new business through comprehensive go-to-market plans with alliance partners growing revenue to over $330 million. * Developed marketing plans for ERP, CRM, supply chain, digital media, wireless, SaaS, and infrastructure using interactive, digital media, database marketing, and traditional print marketing, growing worldwide revenues to $6 billion annually when implemented. * Directed content creation and logistics for Global Supply Chain Executive conferences, generating $153M budget $6M

* Directed worldwide programs to educate users on Composer and provide them best practices in application development. * Managed 125-person team and annual program budget of $5 million. * Over 70% of existing customers purchased $60 million in additional software and services as a result of marketing programs. * Created product pricing guidelines. * Planned and implemented conferences, seminars, executive briefings, and focus groups. * Directed PR firm to create press releases.