Mathias Kaesebier

M&A and Licensing projects Pharma, OTC, Natural Health/Wellness and Homeopathy

M&A and Licensing projects Pharma, OTC, Natural Health/Wellness and Homeopathy

Responsible for Development and Execution of Go to Market Strategy, Business Plan, Channel Partner Strategy and Marketing and Sales Processes & Teams.

Operative and strategic leadership of the US- based affiliate of Heel GmbH. Succesful completion of several major Change Management projects. Professionalized all departments and processes, developed growth strategy, mainly through higher focus on OTC/Retail- market as well as establishment of a team- and goal- oriented company culture. Compared to OTC/Retail market acchieved double growth rates ( +18% vs +9%) in the years 2006-2008.

Responsible for approx. 230 m € Sales and respective Profits • Achieved rank no. 2 in 2003 amongst OTC companies in Latin America (up from no. 7 in 1999) • Initiated and directed the development of successful regional marketing campaigns in Latin America, including very succesful Switch Project Buscapina. Developed regional strategies, iniatiated and steered regional acquisition and divestiture projects. Responsible for building & optimising country organizations and processes.

• Developed global strategy for new core category Natural Health; • Increased sales from 100 milion Euro to 275 million Euro; • Built new Natural Health marketing team at headquarters, managed the transition of marketing responsibility from Lugano to Ingelheim; • Lead project-team to develop portfolio of new products, including licensing activities; • Developed and implemented international positioning and communication strategies for all core brands of Natural Health category

Developed and directed brand strategies and marketing plans for all OTC brands • Increased sales from 18 m to 30 m DM/9 m EUR to 15 m EUR; • Successful re-launch of PINIMENTHOL portfolio, with project lead for galenical improvement/ implementation of concept developed as Junior Product Manager; • Successful launch of product improvement for CRATON – development as above;

Thesis: The pharmacy in business competition