Matt Peterson

Part of Global Brand and Consumer Strategy team for the Fabrics Division, with special emphasis on global communications strategy for the GORE-TEX ingredient brand

We all know a good map helps you get to where you're going. But it can add as much value in helping you pick new places to go... I put strategic and creative thinking skills to work for client companies and agencies in the US, EU, and globally. My in-depth experience across several categories helps create strategic and communications innovation through cross-pollination. I use fresh perspectives to help clients meet their strategic challenges - all sizes - and open up new opportunities.

travelling with my girlfriend/partner from March through May of 2009 - recharging our batteries and refueling our imagination in southern Africa, after many successful - and stressful - years of work. Back in Frankfurt by summer. Carpe Diem!

Lead an 8-person team of full-time and contract strategic planners for Saatchi in Germany, consulting to German and international clients in a variety of DTC industries. Play a key role in the development of consumer- and brand-driven integrated creative + content solutions. Member of Management Team, entrusted with the business and strategic direction of the agency. New Business responsibilities. International cooperation with other Saatchi offices in daily business and for global initiatives.

Over this period, lead planner responsibilities on Audi, T-Mobile, Emirates Airlines, Bel Cheeses, Iams pet food (P&G). Project work on Ramazzotti (Pernod Ricard), Ariel (P&G), and new business development.

lead account planner on various Toyota (n. america) model launches and brand initiatives. lead acount planner on Square-Soft / Electronic Arts (videogaming) strategy and new product launch in US.

Psychology, German, Government, Music