Matt Peterson

Angestellt, Brand Program Manager, W. L. Gore & Associates, Fabrics Division

Munich, Germany


strategic planning
brand and business thinking
strategic tools
holistic brand idea development
consumer research design and analysis
workshop design and moderation
international - across borders
extensive automotive
personal electronics and telecommunications
fresh thinking
and a sense of humor...really.
human insight
consumer-centric innovation
integrated marketing and communications
food & beverage


Professional experience for Matt Peterson

  • Current 7 years and 4 months, since Feb 2017

    Brand Program Manager

    W. L. Gore & Associates, Fabrics Division

    Part of Global Brand and Consumer Strategy team for the Fabrics Division, with special emphasis on global communications strategy for the GORE-TEX ingredient brand

  • 2 years and 2 months, Dec 2014 - Jan 2017

    Strategy Director, Europe and Overseas


  • 6 years and 2 months, Jun 2009 - Jul 2015


    MJP Strategy

    We all know a good map helps you get to where you're going. But it can add as much value in helping you pick new places to go... I put strategic and creative thinking skills to work for client companies and agencies in the US, EU, and globally. My in-depth experience across several categories helps create strategic and communications innovation through cross-pollination. I use fresh perspectives to help clients meet their strategic challenges - all sizes - and open up new opportunities.

  • 5 months, Feb 2009 - Jun 2009

    Chief Exploration Officer

    Sabbaticus Africus

    travelling with my girlfriend/partner from March through May of 2009 - recharging our batteries and refueling our imagination in southern Africa, after many successful - and stressful - years of work. Back in Frankfurt by summer. Carpe Diem!

  • 3 years and 4 months, Oct 2005 - Jan 2009

    Head of Strategic Planning

    Saatchi & Saatchi

    Lead an 8-person team of full-time and contract strategic planners for Saatchi in Germany, consulting to German and international clients in a variety of DTC industries. Play a key role in the development of consumer- and brand-driven integrated creative + content solutions. Member of Management Team, entrusted with the business and strategic direction of the agency. New Business responsibilities. International cooperation with other Saatchi offices in daily business and for global initiatives.

  • 4 years, Nov 2001 - Oct 2005

    Sr. Strategic Planner

    Saatchi & Saatchi

    Over this period, lead planner responsibilities on Audi, T-Mobile, Emirates Airlines, Bel Cheeses, Iams pet food (P&G). Project work on Ramazzotti (Pernod Ricard), Ariel (P&G), and new business development.

  • 3 years and 8 months, Mar 1998 - Oct 2001

    Account Planner

    Saatchi & Saatchi LA

    lead account planner on various Toyota (n. america) model launches and brand initiatives. lead acount planner on Square-Soft / Electronic Arts (videogaming) strategy and new product launch in US.

  • 1997 - 1998

    Sr. Account Executive

    DMB&B LA

  • 1994 - 1997

    Account Strategist/Planner

    BBK Communications, Boston

Educational background for Matt Peterson

  • 1990 - 1994

    Social Sciences

    Dartmouth College

    Psychology, German, Government, Music


  • German


  • English

    First language


mixing cultures
what makes people tick
understanding how things work (

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