Matteo Paraluppi
Angestellt, Head of Global Marketing, Rosenbauer International AG
Sankt Valentin, Österreich
Werdegang
Berufserfahrung von Matteo Paraluppi
Bis heute 4 Jahre und 4 Monate, seit März 2020
Business Manager Eastern Europe, Balkans and Italy
CNH Industrial Österreich GmbH - STEYR Brand
Reporting to the VP of Commercial Operations Europe. Main areas of responsibility: - Ensuring growth in terms of market share, profitability and brand visibility - Driving performance of the importer and dealer network - Implementing marketing actions and sales campaigns in cooperation with regional and local marketing, aftersales and network development teams - Analyzing customer needs and market conditions in order to develop action plans and campaigns
2 Jahre und 8 Monate, Juli 2017 - Feb. 2020
Brand Communication Manager EMEA
CNH Industrial Österreich GmbH - Case IH and STEYR brands
Leading a team of 5 people in charge of: - Design, content and style of communication material (print, media and audio visual) - PR and media relations - Social media channels - Management of events, conventions and fairs - Management of brand websites and design of new web applications, including lead management tools - Drafting of customer magazines and sales campaigns - Internal branding - Merchandising business
3 Jahre und 6 Monate, Jan. 2014 - Juni 2017
Brand Communication Specialist EMEA
CNH Industrial Österreich GmbH - Case IH and STEYR Brands
- Development and update brochures and advertising material in coordination with product managers and external agencies; - Management of the launch of the brand websites for Africa, Middle East and Ukraine; - Project leader for the re-organization of the distribution model of all the printed material across all EMEA markets; - Development of the media-buying plans for Africa and Middle East; - Organization of product photo and video shoots; - Management of the online media database for internal users.
2 Jahre und 8 Monate, Mai 2011 - Dez. 2013
Trade Marketing Specialist - Aftersales
CNH Industrial Österreich GmbH
- Management of the product offering to answer to specific market needs; - Definition and implementation of a plan of promotional actions aiming at dealers / subdealers / end customers; - Local pricing activities - Organization of incentive trips and conventions for the network; - Support to Area Managers in developing and implementing sales actions; - Support to country and marketing manager in preparing executive reports and presentations.
Ausbildung von Matteo Paraluppi
7 Monate, Dez. 2015 - Juni 2016
Business Management
Limak Austrian Business School
Compact course in Management. Main Subjects: Leading and Developing Emplyees; Strategic Management; Conflict Management; Accounting; Culture and Change Management
5 Monate, Aug. 2009 - Dez. 2009
International Management
Queen’s University (Kingston) - Canada
International Business Negotiation, Leadership across Cultures, Products for Global Markets, International Marketing Strategy.
2 Jahre und 3 Monate, Okt. 2008 - Dez. 2010
Business Management, Organization Management
Bocconi University - Italy
Main areas of study: Marketing, Project Management, Statistics, Performance Analysis, Corporate Communications.
6 Monate, Sep. 2006 - Feb. 2007
International business
University of Portsmouth - United Kingdom
Erasmus Exchange
3 Jahre und 7 Monate, Okt. 2004 - Apr. 2008
European Languages and Cultures - Public Relations for Business
University of Modena and Reggio Emilia - Italy
Main areas of study: English language, German language, Spanish language, Marketing, Micro- and Macro-economics
Sprachen
Englisch
Fließend
Deutsch
Fließend
Spanisch
Grundlagen
Italienisch
Muttersprache