Matthew Mikell

Reporting to COO, overseeing external communications, content, campaigns, and B2B marketing for a portfolio of 50 central laboratory services and software; driving revenue growth and market expansion across pharmaceutical, biotech, and clinical research organizations. Managed multiple agencies and creative teams to coordinate media strategy, and lead generation, managing key performance indicators (KPIs) to track success. Revitalized the company’s digital presence by new website design and platform.

Supporting global In Vitro Diagnostics vendor in Sepsis marketing campaigns and new B2C applications. Incorporating Gen AI Prompt Engineering into Sepsis diagnosis application. Improving Gen AI prompt engineering for improvement of prognosis and escalation.

Leading a skilled group of marketers delivering SaaS products, campaigns and vertical marketing for portfolio of infectious disease devices, surveillance software and diagnostic services. Formulating B2B campaign strategies and budgets using digital, social, blogs, videos, white papers, KOLs and HCP advertising. Support the collaboration and marketing with third-party agencies and partnerships that differentiate our analytics and medical device infrastructure. Responsible for revenue contribution of $7M.

Formulated end-to-end marketing strategies for industrial SaaS and services offerings, aligning global cross-functional teams to drive sustained pipeline growth and accelerate market expansion. Leading sales and partner enablement through playbooks, battle cards, and all phases of product launch. Led IBM Watson initiatives with a $5.6M pipeline, including the launch of blockchain incubators for supply chain, AR/VR in asset management, predictive maintenance, and digital twins.

Marketing SaaS analytics and AI portfolio, leading retention, sales enablement, and customer advocacy. Spokesman and owner of content (e-books, blogs, white papers) for Natural Language Processing. Managed cross-functional teams for product launches, demand generation, analyst relations. Launched 'migration calculators' to quantify economic and business gains, driving a shift to SaaS and achieving a 50% close rates with clients. Annual software revenue contribution of $5M ARR and $50M (SaaS & on-premise).

Strategic leader developing our B2B cloud brand while unifying the messages and positioning from across five divisions and ten acquisitions. Responsible for asset creation, sales/partner enablement and customer facing content for digital & social campaigns. Cloud spokesman for customers promoting our POV and product differentiators through syndicated content, social media, blogging, bylines, and webinars. Partnered with multiple agencies and Dell acquisitions to align marketing for maximum efficacy.

Leading product marketing and thought-leadership for B2B and EDI cloud services. Communicating the full potential and client benefit of community cloud, cloud integration, and managed service offerings. Includes collaboration with product managers to define service offerings in our cloud product portfolio, develop customer-use cases, manage beta programs and coordinate the global product launch plans for Seeburger Managed Services. -Sales support for strategic accounts -Cloud strategy

Leading a B2B marketing team creating high-quality, engaging, and relevant content across various platforms in blogs, whitepapers, videos, social media, and more. Responsible for the GTM including core-product features, market segmentation, price guidelines, campaigns and brand architecture. Collaboration with teams including R&D, channel management, and in-country marketing leaders for launch of new software products. Developed marketing tools and activities that resulted in $13M revenue contribution.

Leading a skilled group of marketers driving AI/ML awareness with GSI, ISV, and hardware vendors using campaigns, promotions, market development funds. Developed channel affinity programs, inaugural SAS Alliance Advisory Council, and customized partner sales campaigns. Directed all global alliance investments, custom asset investments, and launched co-branded marketing content. Pipeline owner and arbitrator for multi-national deal conflicts, finder fee arrangements, contract violations, joint ventures.

Reporting to President and member of executive team, aligning 30 European/Asian subsidiaries into a cohesive unit aligned around KPIs, marketing practices and sales tactics with consulting firms, global system integrators and resellers. Leading a skilled group of marketers delivering product, campaigns, and vertical marketing across our full solutions portfolio Set strategy and criteria for investments on strategic partnerships including co-branded solutions, co-branded campaigns, and performance.

Computer Science