Matthew Mikell

• Helping organizations rapidly adopt AI by designing and implementing custom AI Agents that automate business processes, improve decision-making, and increase employee productivity. • Design bespoke AI Agents that automate sales, marketing, customer service, operations, and competitive intelligence workflows. • Partner with executive teams to identify high-value AI use cases and prioritize initiatives based on ROI, business impact, and implementation complexity.

Reporting to COO, directed GTM strategy for a portfolio of 50+ central laboratory, SaaS applications, and clinical trial services, leading expansion across global markets. Managed the international launch of new services, creating integrated messaging frameworks and cross-functional enablement plans to engage pharmaceutical and biotech clients. Spearheaded initiatives to automate content production workflows, scale content reuse, and operationalize AI-Agent competitor insights.

Leading a skilled group of marketers delivering SaaS products, campaigns and vertical marketing for portfolio of infectious disease devices, surveillance software and diagnostic services. Formulating B2B campaign strategies and budgets using digital, social, blogs, videos, white papers, KOLs and HCP advertising. Support the collaboration and marketing with third-party agencies and partnerships that differentiate our analytics and medical device infrastructure. Responsible for revenue contribution of $7M.

Formulated end-to-end marketing strategies for industrial SaaS and services offerings, aligning global cross-functional teams to drive sustained pipeline growth and accelerate market expansion. Leading sales and partner enablement through playbooks, battle cards, and all phases of product launch. Led IBM Watson initiatives with a $5.6M pipeline, including the launch of blockchain incubators for supply chain, AR/VR in asset management, predictive maintenance, and digital twins.

Marketing SaaS analytics and AI portfolio, leading retention, sales enablement, and customer advocacy. Spokesman and owner of content (e-books, blogs, white papers) for Natural Language Processing. Managed cross-functional teams for product launches, demand generation, analyst relations. Launched 'migration calculators' to quantify economic and business gains, driving a shift to SaaS and achieving a 50% close rates with clients. Annual software revenue contribution of $5M ARR and $50M (SaaS & on-premise).

Strategic leader developing our B2B cloud brand while unifying the messages and positioning from across five divisions and ten acquisitions. Responsible for asset creation, sales/partner enablement and customer facing content for digital & social campaigns. Cloud spokesman for customers promoting our POV and product differentiators through syndicated content, social media, blogging, bylines, and webinars. Partnered with multiple agencies and Dell acquisitions to align marketing for maximum efficacy.

Leading a B2B marketing team creating high-quality, engaging, and relevant content across various platforms in blogs, whitepapers, videos, social media, and more. Responsible for the GTM including core-product features, market segmentation, price guidelines, campaigns and brand architecture. Collaboration with teams including R&D, channel management, and in-country marketing leaders for launch of new software products. Developed marketing tools and activities that resulted in $13M revenue contribution.

Reporting to President and member of executive team, aligning 30 European/Asian subsidiaries into a cohesive unit aligned around KPIs, marketing practices and sales tactics with consulting firms, global system integrators and resellers. Leading a skilled group of marketers delivering product, campaigns, and vertical marketing across our full solutions portfolio Set strategy and criteria for investments on strategic partnerships including co-branded solutions, co-branded campaigns, and performance.

Computer Science