Matthew Mikell

Supporting global In Vitro Diagnostics vendor in Sepsis marketing campaigns and new B2C applications. Incorporating Gen AI Prompt Engineering into Sepsis diagnosis application. Improving Gen AI prompt engineering for improvement of prognosis and escalation.

Leading a skilled group of marketers delivering SaaS products, campaigns and vertical marketing for a portfolio of infectious disease, surveillance and diagnostic services. Formulating and execute overall B2B campaign strategy and budgets using digital & social, blogs, videos, white papers, and advertising. Support the collaboration and marketing with third-party agencies and partnerships that differentiate our analytics and AWS infrastructure. Responsible for revenue contribution of $7M and growth of 20%

Global marketing for Watson Internet of Things (IoT) SaaS portfolio, tasked with AI / ML messaging, content, growth strategy. Responsible for supporting division goals of marketing sourced revenue, Go-to-Market planning, and post-launch KPI metrics. Leading sales and partner enablement through playbooks, battle cards, and communication in all phases of Go-to-Market product launches. Launched Industrial ‘incubators’ for blockchain, natural language processing (NLP), digital twin, and augmented reality.

Global marketing for Analytics portfolio, leading the intersection of product, marketing and sales including messages, sales enablement, content creation. B2B digital content (e-book, blogs) and supporting collateral designed to articulate the value of AI and ML. Managed cross-functional teams for execution of product launches, roadmaps, analyst relations and sales. Conversant in AI and NLP products and market trends and building market evangelism to showcase market position for deployment on the cloud.

Strategic leader developing our B2B cloud brand while unifying the messages and positioning from across five divisions and ten acquisitions. Responsible for asset creation, sales/partner enablement and customer facing content for digital & social campaigns. Cloud spokesman for customers promoting our POV and product differentiators through syndicated content, social media, blogging, bylines, and webinars. Partnered with multiple agencies and Dell acquisitions to align marketing for maximum efficacy.

Leading product marketing and thought-leadership for B2B and EDI cloud services. Communicating the full potential and client benefit of community cloud, cloud integration, and managed service offerings. Includes collaboration with product managers to define service offerings in our cloud product portfolio, develop customer-use cases, manage beta programs and coordinate the global product launch plans for Seeburger Managed Services. -Sales support for strategic accounts -Cloud strategy

Leading a B2B marketing team creating high-quality, engaging, and relevant content across various platforms in blogs, whitepapers, videos, social media, and more. Responsible for the GTM including core-product features, market segmentation, price guidelines, campaigns and brand architecture. Collaboration with teams including R&D, channel management, and in-country marketing leaders for launch of new software products. Developed marketing tools and activities that resulted in $13M revenue contribution.

Leading a skilled group of marketers driving AI/ML awareness with GSI, ISV, and hardware vendors using campaigns, promotions, market development funds. Developed channel affinity programs, inaugural SAS Alliance Advisory Council, and customized partner sales campaigns. Directed all global alliance investments, custom asset investments, and launched co-branded marketing content. Pipeline owner and arbitrator for multi-national deal conflicts, finder fee arrangements, contract violations, joint ventures.

Reporting to President and member of executive team, aligning 30 European/Asian subsidiaries into a cohesive unit aligned around KPIs, marketing practices and sales tactics with consulting firms, global system integrators and resellers. Leading a skilled group of marketers delivering product, campaigns, and vertical marketing across our full solutions portfolio Set strategy and criteria for investments on strategic partnerships including co-branded solutions, co-branded campaigns, and performance.

Computer Science