Maxim Prokofiev

• Managing of a marketing department • Forming marketing plan and budget • Sales support • Lead generation • Realization of SMM-strategies Achievements: • Make market segments map of equipment for oil&gas industry for making a decision of diversification • Developed website. Right content generation, effective promotion and optimization enabled to: o TOP 10 – about 76 key words for retrieval requests o Increase website visits quantities from 200 to 5000 per month o Receive about 5 opportunities p

• Managing of marketing department • Development of a marketing strategy • Forming of an marketing plan and budget • Product management • Sales support • Lead generation • Forming and support of sales channels • Management of the company's internet activities Achievements: 1. Introduced JMF and JMActivities system for suppliers and partners 2. Launched two new product lines 3. Developed and launched loyalty program which enabled to change general supplier without damages for sales channels

• Managing the territory (Oil&Gas, Energy, Heavy Engineering Industry) to drive new sales and expand existing business • Product management for Lotus line products and Web Sphere Portal – negotiations and presentation, organizing and demonstration solutions to the customers • Working with customers to understand their goals and needs for creation an effective solution • Working with other sellers, business partners, and units of IBM as needed to create this effective solution for the client • Exceedin

• Forming of a marketing department from scratch • Development and implementation of a marketing strategy • Forming of an marketing annual plan and budget • Product management • Optimization of a pricing policy • Sales support • Forming and support of sales channels • Marketing research • Management of the company's internet activity Achievements: • Reorganization of marketing department; • Developed and implemented base for pricelist; • Developed and implemented principles of partners marketin

• Organizing marketing process from the zero; • Creation of database for business decision makers; • Planning, implementing and controlling all marketing activities and budgets on cost-effective basis; • Developing, launching and promotion of products to target markets. • Developing and implementing marketing communication activities together with partners • SWOT-analysis • Systemizing sales dates of 4 years company working (groups of products, seasonal variations, customer group

• Organizing marketing process from the zero; • New positioning and company launch; • Complex of marketing auditing of innovation projects; • Developed basic principals of working with innovation projects groups, designers and investors; • Organized contests of innovation projects. Took part in special fairs with goal to find perspective projects; • Developed and launched new internet-representatives; • Developed and launched new product – Photo Chemical Reactor – equipment for air cleaning.

• Developing and implementing of promotion products strategies. • Developing trade channels and setting up the marketing support; • Developing and promoting the unique trading offers & competitive advantages; • Evaluating, developing and implementing of new product positioning; • Search, selection, working and controlling of outsource marketing agencies and others vendors of marketing communication services • Developed and implemented joint with vendors and partners special marketing program

Theme of diploma work: Marketing communication programs for GM-products

Theme of diploma work: Methods of automation spacecraft sterilization