Maya Kaznacheyeva

 Managed the research team on jewelry market to find the gap in the market for the new brand. Created the USP, assortment for the brand, briefs for the designer team to create new collections  Created brand identity (brand name, visual identity, design of the store, merchandising, promotion materials) and market strategy, worked with luxury magazines like INSTYLE, COSMOPOLITAN, ELLE, JEWELRY MARKET RUSSIA, etc.

Projects:  06.2006-08.2007 Market Strategy for Furniture Company (The Fifth Leading Company on Russian furniture market) with the goal of the Market Strategy - 5 times up growth during 5 years  09.2005-05.2006 Market Strategy for one of the biggest Russian Tile Production Company with the goal of 10 times upgrowth per 5 years  03.2006-05.2006 CRM system and supply chain project for the retail chain of building materials (12 shops) of the Leader of the Urals region, Russia

 Managed research, analyses information on market size, trends, prices, contacts and added value products  Planned and coordinated International and Internal Trade Fairs, PR activities, sponsorships and advertising  Managed creation of new web site and coordinated issue of the specialized magazine for glass decoration market “Russian Glass Bulletin”

Targeted and contacting potential clients, developing an ongoing business relationship. Made market research on new services for passengers, analyzed an international experience, trends of Russian market’s development, competitor’s position of the sort and passenger’s preferences. Organized, managed and attend trade promotions, arrange PR activities, conferences, forums.