Mayla Froes

Promote innovation on Elo’s Digital Channels and Campaigns as Agile Product Owner and interface with business areas (Mkt, Trade, Technology, Innovation and Products) Responsible for Digital Mkt Strategy and solving problems beside tech and design teams, leading a multidisciplinary team (technology, UX/UI) - Offering to the costumer the best journey (UX/UI). - Management of performance indicators related to the channels (SEO, Web Analytics, KPI’s and Business Goals).

Responsible for Digital Marketing Strategy and delivery best solutions for our clients, interfacing with business, technology and clients areas. - Social Media Strategy focus in B2B (Allianz + insurance brokers). - Project Management of insurance quote website to offer the best experience (UX/UI) and leading the project with developers in Spain. - Management performance indicators related to the channels and campaigns (SEO, Web Analytics, KPI’s and Business Goals).

Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Platforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Cartão Elo, Livelo and Sony.

Digital Management of projects with a multidisciplinary team (Creation, Design, Media, Technology and Business Analytics), granting the best experience for the clients with the brand on Digital Plataforms. Monitoring all metrics and KPIs of the campaigns to report and match with the entire brand strategy for clients: Nissan, Pernod Ricard, Gatorade, Banco do Brasil and Outback.