Meike Schützek

- Strategic assessment and implementation of digital projects in channels SEM, SEO, Affiliate, Retargeting, Display, Social, Social Ads, Marketplaces (eBay, Amazon), Content. - Analytics: Manage eCommerce campaigns based on set KPIs according to sales and profitability targets. Evaluate KPIs to turn performance challenges into success stories. - eCommerce Technology: Web store set up, implementation of performance tracking, product data feed transfers, A/B Testing.

- Strategic build of international team of 7 while driving growth on global level. - Monthly allocation of marketing budget across digital channels according to KPIs. - Monitoring and projecting of digital performance in channels: Display, SEM, SEO, Affiliate, Social, CRM, Retargeting, Price Comparison, Native, Marketplaces. - Highly analytical yet creative approach across all daily operations. - Overseeing campaign set up into all channel requirements while maintaining brand / CI.

- Project Management: Coordinate Neighborhood Outreach team to raise local awareness for global event „People’s Climate March“ on Sep 21st - Presentation: Host screenings for movie „Disruption“ as pre-event for „People’s Climate March“, chair and lead discussions before and after screening - Press contact: Maintain press relations to local media

Main point of contact for client teams (analyst tea, campaign managers) overseeing strategic plans and leading execution for digital channels SEM, SEO, Social and CSE in Europe, USA, Canada, Australia; Integrating projects and maintaining account plans, coordinating weekly priorities for major initiatives; Identifying opportunities and driving strategy according to channel features and cross-channel relationships; Delivering weekly reports to client that encompasses the entire Digital Marketing program.

Management of Paid Search Campaigns of Fortune 500 retailers in US; Leading of weekly client calls to establish KPIs, quarterly reviews and audits; managing relationship, deliverables and daily operations with clients; Giving strategic advice according to current industry knowledge; translating business requirements into cohesive strategy

Management of eCommerce campaigns of large online retailers in Europe and US; Consulting: Quarterly client reviews and audits; Project Management: Weekly reporting and client calls; quarterly client meetings and reviews, daily product feed management according to account targets; Analytics: Monitoring and optimisation of search/web traffic through various sources; Giving strategic advice according to current industry knowledge; sourcing, negotiating and handling of complex relationships

Online/eCommerce Marketing Manager Email Marketing: Management, budgeting, planning and developing of online e-mail campaigns Affiliate Marketing: Management of affiliate partnerships, creation and monitoring of Affiliate banners, analysis and quality control Social Networking: Daily monitoring of creative marketing on Facebook and Twitter, development and implementation of People Tree Online Magazine

Support of Press team and Marketing division.

Volunteering sales assistant in 2nd Hand Shop, Sales and Merchandising of products.

- Direct Marketing, copywriting, POS and CRG: Development, planning and implementation of e-mail campaigns - Provided mentoring to less experienced team members and new hires - SEO, Merchandising: Creation of Online Boutiques and Buying Guides - Copywriting: Support of corporate PR campaigns - Competitive Analysis - Daily content maintenance of 3 websites - Data administration, refining, restructuring and re-launch of online product offers

- Development, planning and implementation of PR campaigns and events. - Production, translation and editing of press releases and maintenance of client press website. - Managed ad-hoc journalist inquiries and supervised service providers. - Compiled PR reports (weekly, interim, monthly, half-year, yearly – English, German).

Korrespondentin für diverse Radio- und Onlineredaktionen der ARD Expertise: Club Music, News, Fashion

Relations Internationales

UK and US culture