Michael Grubinger

- run the Nordic channel business including 9 channels Discovery Channel, Animal Planet, TLC, Travel & Living, Discovery Science, Discovery World, Investigation Discovery, HD Showcase & AP HD and 4 local websites - develop a competitive programming & scheduling strategy for the entire region - create a compelling marketing & communication strategy including innovative on air promotion, media planning and PR - launch and establish TLC in the Nordic region - launch of 4 new local websites - lead a team of 25

- run the channel business for the German speaking territory, namely Discovery Channel, DMAX, Animal Planet, Discovery HD & Discovery Geschichte and the local website dmax.de - strategic & operational scheduling for all channel brands; make sure that the content supply with both acquisitions and local commissions is in place, meets the ratings expectations and fits the brand filters - develop a unique consumer marketing & PR strategy; brief and control media and creative agencies; - lead a team of 15

- launch Discovery’s first free to air channel DMAX; build up the brand awareness and develop the brand perception - recruit the entire team, build up all processes, workflows and the team spirit - strategic & operational scheduling for DMAX; make sure that the content supply is in place, meets the expectations and fits the brand filters - develop a unique consumer marketing & PR strategy; control media and creative agencies; develop and execute the DMAX channel design - lead a team of 15

- strategic and commercial programme scheduling - coordination and control of the operational scheduling - communication and coordination of programming information with the ad sales and marketing departments - evaluation and negotiation of acquisition deals - strategic and commercial stock / library management - lead a team of 3 employees

- management accounting and corporate planning - communication with shareholders - compilation of the consolidated statement of income and consolidated financial statement - financial controlling of programming and scheduling - budgeting responsibility for programming costs - programme acquisitions; negotiations & conception of revenue shared acquisition contracts - accounting of valuated film stock (German GAAP and IAS) - evaluation of risks - liquidity risk management - financial reporting

Unternehmensführung Marketing

Internationales Management Marketing Finanz- und Rechnungswesen