Michael Leander

Data driven marketing, encompassing areas such as AI, marketing automation, email marketing, nurturing and trigger based marketing, can increase marketing efficiency by as much as 100%. Working with clients from all over the world, my job as a data driven marketing strategist, is to help businesses increase results.

Marketing education and inspiration through online and offline learning formats for marketing professionals. Markedu also offers on-demand content delivered by influential marketing experts.

I speak and train marketers around the world on a number of marketing topics. At any given time I also consult a few selected businesses with an objective to improve the efficiency of their marketing activities. Speaking at major conferences is fun, but I also enjoy delivering customized in-company training for action-orientated businesses eager to improve Return on Marketing Investment.

I consult with clients in areas within marketing automation and permission marketing as well as customer lifecycle marketing automation. Also frequently speak about the topic

Globase quickly became the leading email marketing provider in Denmark. With limited resources Globase attracted a number of high profile, global clients. Many of whom were still using Globase in 2017 - that is over 10 years after first coming aboard. Globase was acquired by Adpepper, and later sold to an Italian ESP.

Leandersen became one of the best known marketing consultancies in Denmark. Working with high profile clients, our role involved helping clients get results through various aspects of digital marketing. WIth a CRM and direct marketing focus, Leandersen became known for outstanding 1to1 marketing and email marketing capabilities. The company was merged with sister company Globase in the winter of 2015. Globase was subsequently acquired by Adpepper Group (Germany)