Michael Leander

Inhaber, Chief Executive Officer (CEO), GIDMA - Data driven marketing results

Hellerup, Denmark


venture capital
marketing automation
marketing competence
marketing kompetenz
marketing expertise
an open mind
5 minutes for an interesting chat
return on marketing investment
referral marketing
social media marketing
relationship marketing
direct marketing
1to1 marketing
permission marketing
email marketing
dialogue marketing
dialog marketing
experience economy
customer lifecycle marketing automation
B2B marketing
data driven marketing


Professional experience for Michael Leander

  • Current 7 years and 5 months, since Feb 2016

    Chief Executive Officer (CEO)

    GIDMA - Data driven marketing results

    Data driven marketing, encompassing areas such as AI, marketing automation, email marketing, nurturing and trigger based marketing, can increase marketing efficiency by as much as 100%. Working with clients from all over the world, my job as a data driven marketing strategist, is to help businesses increase results.

  • Current 14 years and 6 months, since Jan 2009


    MARKEDU - Innovative Marketing Education

    Marketing education and inspiration through online and offline learning formats for marketing professionals. Markedu also offers on-demand content delivered by influential marketing experts.

  • Current 17 years and 3 months, since Apr 2006

    Marketing speaker, global marketing trainer

    Michael Leander Company

    I speak and train marketers around the world on a number of marketing topics. At any given time I also consult a few selected businesses with an objective to improve the efficiency of their marketing activities. Speaking at major conferences is fun, but I also enjoy delivering customized in-company training for action-orientated businesses eager to improve Return on Marketing Investment.

  • 9 years and 1 month, Mar 2006 - Mar 2015

    Customer Lifecycle Marketing Automation Expert

    Fokus Integrated

    I consult with clients in areas within marketing automation and permission marketing as well as customer lifecycle marketing automation. Also frequently speak about the topic

  • 2 years and 10 months, Jul 2003 - Apr 2006

    CEO - Chief Executive Officer

    Globase International

    Globase quickly became the leading email marketing provider in Denmark. With limited resources Globase attracted a number of high profile, global clients. Many of whom were still using Globase in 2017 - that is over 10 years after first coming aboard. Globase was acquired by Adpepper, and later sold to an Italian ESP.

  • 4 years and 1 month, Apr 2002 - Apr 2006

    CEO - Chief Executive Officer


    Leandersen became one of the best known marketing consultancies in Denmark. Working with high profile clients, our role involved helping clients get results through various aspects of digital marketing. WIth a CRM and direct marketing focus, Leandersen became known for outstanding 1to1 marketing and email marketing capabilities. The company was merged with sister company Globase in the winter of 2015. Globase was subsequently acquired by Adpepper Group (Germany)

  • 1 year and 10 months, Jan 2000 - Oct 2001

    VP Sales/Marketing

    Kometh.Company Inc.

  • 2 years and 6 months, Jul 1997 - Dec 1999

    CEO - Chief Executive Officer

    Janna Systems AS

  • 1 year and 6 months, Jan 1996 - Jun 1997

    Marketing Manager

    Santech Micro Group - SMG

  • 2 years and 7 months, Jun 1993 - Dec 1995

    Country Manager

    SuperOffice Danmark A/S

Educational background for Michael Leander

  • Florida Atlantic University


  • German


  • English


  • Swedish


  • Norwegian


  • Danish

    First language

  • Russian


  • Tagalog



To share two cups of coffee/tea and a conversation with YOU
if we both find it interesting to meet . . . . . . ... Expand network
connect with interesting and unique people
direct marketing experts
interactive marketing experts
customer lifecycle marketing management experts
experience economy experts
marketing innovators
and a 15 minute conversation with Santa Claus about something that happened in 1972 !!! .-)


thought provoking books and articles
personal development especially in the field of public speaking
Asia Pacific
Russia and former CIS countries
keep in touch with network of interesting
open-minded people

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