Michaela Gabold

- Strategic and operative responsibility for private label power tool business on worldwide level - Includes sales, marketing and project leader responsibility for new projects - Management of sales team with key account managers and Backoffice and supply chain management - Process optimization - Project member agile transformation of business unit - 4/2011-1/2013: additional interim responsibility for ww sales of industrial power tools (additionally 10 employees including group leader)

- Brand management and brand communication EMEA of business unit - Global market research - Brand management & brand communication EMEA - Global market research - Development and implementation of communication packages above and below the line, direct user communication online and offline - Personal responsibility (7 employees)

- Development of marketing policy of division - Development of exterior product design Styleguide in close cooperation with design agency - Project leader ww product program planning of division / coordination of 5 business units

- Brand management Dremel Germany - Trade marketing Dremel Germany - Key account management multiples (OBI, Bauhaus etc) - Personal responsibility (2 key account managers, 1 product manager)

Marketing, Personal, Psychology