Michal Derer

Advising and assisting companies to successfully define their eCommerce Go-to-Market strategy, while leveraging their digital marketing activities & gaining online footprint to accelerate their business. > Implementing eCommerce solutions & digital marketing business strategy, lead generation activities, SEO, SEA & media campaigns in consideration of best customer experience

> Drove cross-functional streamlining & sequencing of end-to-end processes, eliminated redundant tasks & merged departments. Promoted to eCommerce Business Manager > Drove eCommerce business growth on strategic EMEA accounts, delivered 11.5% YoY, while coaching 60 Account Managers with total Revenue of US$ 82 Mio / year > Pioneered and delivered a new strategic eCommerce solution with incremental revenue of US$ 50 Mio per year

Led CRM & business development strategy of the DACH business for ERP (SAP) Solutions > Increased sales by 30% through implementing Go-to-Market Strategy, identified target companies & key decision makers & set-up lead generation activities, SEO, SEA

Led Sales & Marketing Go-to-Market Strategy for a start-up selling new VoIP Solutions > Delivered and adjusted start-up business deployment plan for market analysis & product positioning by leveraging corporate experience

Led implementation of global customer experience strategy and continuous business process improvements to increase operational quality. > Reduced 88% of customer escalations & dissatisfaction cost by US$ 1 Mio within 1 year > Analyzed root cause of customer issues via Voice of Customer Program & created upstream level of visibility & awareness within the executive management

Led implementation of Interactive Voice Response Interface & customer call qualification team of 6 direct reports to reduce customer call loss & improve customer experience > Reduced lost calls from 33% to 2% and cost by US$ 4 Mio within 1 year > Designed & deployed the call flow processes, set-up the IVR Interface & increased individual agent performance in call handling, from initially 30 to 200 calls per day

Led Business Division Sales Team of 8 internal sales representatives with a yearly revenue target of US$ 32 Mio, YoY growth +20% > Overachieved targets by 15% through individual coaching, implementation of new sales reward incentives & new internal process to leverage large opportunity deals

Managed B2C & B2B Sales of Desktops, Notebooks, Peripherals, Server, Storage & Solutions with yearly revenue target of US$ 4 Mio, YoY increase +20% > Overachieved on average the set targets by 21%