Michel Portelli

Reporting directly to the CMO and working closely with the product marketing team to ensure that strategic messages reach channel partners and customers throughout the region. Managing a distributed team of worldwide marketing professionals and executing against a marketing strategy focused on net new customer acquisition and upselling into current accounts in both the Enterprise and Mid-Market.

Reporting directly to the EMEA VP of Sales and mainly focused on developing Marketing and Sales Campaigns to generate sales leads from existing and new end-user accounts.

CEE was the best performing region in EMEA for 2012, achieving the best overall indirect YoY positive growth. The fundamental goal is to transform the channel organization in Central and Eastern Europe (CEE) from a cost to serve organization into a strategic channel sales engine, driving the entire enterprise server, storage and networking product portfolio across thousands of specialized and non specialized HP channel partners and distributors.

Primary responsibility was to develop & execute a measurable channel strategy, focused on delivering growth via our top Enterprise UNIX & High End x86 channel resellers/partners. Major contributions: the execution of a major face lift to our channel funded head program, increasing the revenue yield per funded head by 10% and the organization & successful launch of our new Enterprise UNIX Server portfolio to 264 channel resellers, across 29 countries, over a 4 months period.

Focused on advancing sales opportunities and developing sales plans that increase market share penetration & achieve profitable growth for HP’s Enterprise UNIX & High End x86 server products. Key contributions included recording significant YoY growth for the Enterprise UNIX business in the region & maintained the No 1 market position. Also successfully retained the majority of legacy enterprise customers via an install base customer campaign.

Drive our successful position in the market by ensuring that our Enterprise UNIX products meet & beat their targets & grow faster than those of our competitors & by establishing executive relationships at the highest levels of client organizations. Key contributions included maintained the number 1 market share position for 13 Quarters and successfully growing the Enterprise UNIX business in the region by double digits.

Implement centrally designed marketing initiatives & campaigns to generate sales. Key contributions included the promotion of our Enterprise UNIX server products within the internal sales organisation & the channel. This was achieved through product training, new product introductions, product positioning & product messaging across the region.

Commenced employment as a Systems Engineer, providing technical support to major UNIX customers. Gradually moving to Assistant Manager of the Engineering Department. Actively managed the configuration, pricing, installation & setup of several IT infrastructure projects, which included various IT components such as servers, storage, networking & management software.