Michele Schäfer

Angestellt, Counter Service / Bartender / Marketing - kÖLN - GERMANY, Brauhaus Bickendorfer Hof

Köln, Germany

About me

I am a professional with more than eight years in Enterprise Marketing Management, Educational and Social Media. Graduated in Communication at the OPET Faculty, Postgraduate in Business Management and Marketing Business UFPR, and MBA 2.0 (Digital Marketing) also UFPR. In the course of my professional history, both in Brazil and Canada, I have constantly developed myself through courses and lectures as achieving many goals. Furthermore, I have learned to work as a team and to value the potential that each one brings, and being entrepreneurial as well as committed to the work. In September/2017, I arrived in Köln, Germany intending to apply all my knowledge and expertise in Marketing, Events, and Business in this amazing country as well as learning a new language such as German. I really hope to write a beautiful professional story in Germany as well as I wrote in Brazil and Canada. I hope to receive a contact from your company soon and thank you for accessing my professional website.


problem solving skills
Business strategy
Business Services
Graphic design
Strategic Planning
Digital marketing
Digital strategy
Digital Media
team work
Team leadership
Online Marketing
Social Media Marketing
Content marketing
MS Office
Microsoft Excel
Corel Draw
English Language
Business English
Portuguese Language
Portugiesische Sprache
Deutsche Sprache


Professional experience for Michele Schäfer

  • Current 3 years and 10 months, since Sep 2020

    Counter Service / Bartender / Marketing - kÖLN - GERMANY

    Brauhaus Bickendorfer Hof

    – Customer Service: Preparation of drinks, delivery, and design of menus in the new 2020 format; – Time of Covid-19: Structuring of the delivery service, including the creation of videos, flyers, banners, and information material; – Creation of the new Website for the Restaurant with online service, including personalized photos and SEO Control – Google and Google business; – Administration of social networks such as Facebook Page, Youtube, and Instagram.

  • 1 year and 1 month, Aug 2019 - Aug 2020

    Receptionist, Front Desk - kÖLN - GERMANY

    Kommerz Hotel - Centro Hotels

    – Supervision of the international group of guests and independent execution of all reception work, check-in, check-out, cash accounting, controls, reposting, daily closings; – Results-oriented in a fast working environment.

  • 9 months, Apr 2019 - Dec 2019

    Kitchen Help / Bartender - kÖLN - GERMANY

    Brauhaus Bickendorfer Hof

    – Continuous development of multitasking and communication skills in a German-speaking team; – Results-oriented in a fast working environment.

  • 10 months, Sep 2016 - Jun 2017

    Operations Supervisor - CANADA - TORONTO


    – Supervising, recruiting, selecting, orienting, and training cleaning team; – Checking job sites (Residential buildings) for accuracy of cleaning; – Helping all my staff to get the best result of cleaning; – Dealing with direct reports, clients, managers, supervisors, and staff; – Accomplishing work results, establishing priorities, solving problems as well as reporting results.

  • 6 months, Apr 2016 - Sep 2016

    Consultant under contract - BRAZIL - CURITIBA


    – Web evaluation using an Excel spreadsheet or annotation tool; – Reviewing and rating web content, using a web application to support the measurement of search data relevance; – Bilingual tasks – Portuguese and English.

  • 8 months, Jul 2015 - Feb 2016

    Customer Service - BRAZIL - CURITBA


    – Themed decorations such as Halloween; – Specific software handling for creating videos; – Creation of graphic materials; – Development of strategic worksheets to the best school internal control; – Participation in the winning project SINEPE/PR – 2015, “PHIL GREEN” – Innovative Practices; – Bilingual customer service – Portuguese and English.

  • 3 months, Nov 2014 - Jan 2015

    Coordinator – Sampling in Markets


    – Hired for specific marketing action coordination for the Coca-Cola customer (Product Kaiser Radler), – Direct coordination of teams to reach the daily goal, supervision in supermarkets, the promoting and logistics of action of trade marketing mentioned above. – The action was a success, exceeding the target of tastings and sales in more than 10%.

  • 1 year and 8 months, Mar 2013 - Oct 2014

    Customer service / Supervisor - CANADA - TORONTO


    – Experience in the implementation of policies, programs, and methods aimed at organizational marketing, and analyzing public behavior before the launch of new products; – Experience in developing incentive programs for the sales force and creation of related actions with the client as well as the development of merchandising practices and trade marketing; – Consumer serviceability, creating a positive impact and welfare

  • 5 months, Nov 2012 - Mar 2013

    Administrative Assistant - CANADA - TORONTO


    – Direct contact and advice to international students and the development and implementation of all the Brazil-Canada exchange project; – Marketing action that resulted in more success was the drafting of the “Friends in Toronto” A frank conversation between friends; (A frank conversation between friends with top tips on how to live and enjoy Toronto), where we can disclose the school between international students and convert hits on enrollment.

  • 6 years and 2 months, Feb 2006 - Mar 2012

    Marketing Manager - BRAZIL - CURITIBA


    Establishment and management of a marketing department responsible for communication, social media, digital marketing, B2C marketing. Opening up new markets - online distance learning (EaD - Ensino Nacional à distância) - for video conferencing rooms and online courses. Several projects developed successfully. Extension of the course offer from communal level to national level.

  • 3 months, Oct 2005 - Dec 2005

    Supervisor Promotional Actions - BRAZIL - CURITIBA


    – Supervision of the teams selected for the Marketing Action Seasonal New Year’s Eve of course, (Paraná and Santa Catarina) as well as the impact assessment that each team generated on consumers and final sales; – Quick Troubleshooting generated between contractors, action materials and everything related to activities described; – Planning and marketing activity of the Organization

Educational background for Michele Schäfer

  • Current 3 years and 3 months, since Apr 2021

    Fernkurs Online Marketing Manager/-in (IHK)

    Fernakademie für Erwachsenenbildung

    Acquiring the necessary skills to achieve top positions for relevant search terms (keywords) in paid search results (sponsored ads) and the organic search results of search engines - above all on Google. Learning everything from the operational and strategic management of accounts in the area of ​​search engine advertising, e.g. with Google Ads, to the on-page and off-page optimization of the company website in the area of ​​search engine optimization (SEO) to the creation of landing pages.

  • 1 year and 6 months, Jan 2018 - Jun 2019


    VHS - Frechen

    German Course - SPRACHKURS DEUTSCH - VHS -Volkshochschule Frechen: Niveau B2

  • 4 years and 6 months, Mar 2011 - Aug 2015

    MBA in Digital Marketing 2.0

    Federal University of Parana (UFPR) - BRAZIL - CURITIBA

    Marketing Strategies, marketing, B2B2C and Digital Marketing.

  • 1 year and 5 months, Mar 2007 - Jul 2008

    Business Management

    Federal University of Parana (UFPR) - BRAZIL - CURITIBA

    Marketing for Business, Financial Management, Cost Strategy, Budget, Human Resources, Risk and Information Technology. Logistics of company.

  • 1 year and 5 months, Mar 2004 - Jul 2005

    Business Management – Marketing

    Federal University of Parana (UFPR) - BRAZIL - CURITIBA

    Marketing Research, Creativity, Innovation in Marketing, Finance in Marketing, Consumer Behavior, Marketing Services, Logistics, Retail Marketing, B2B Marketing, Data Analysis, Product Management.

  • 4 years and 1 month, Feb 1999 - Feb 2003


    Opet University - BRAZIL - CURITIBA


  • Portuguese

    First language

  • English


  • German


  • Spanish




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