Michele Terzi

- Represent the sales organization in the management team of the Italian, Spain and Poland markets - Develop a strategy across all online marketing channels based on commercial targets and align the execution with the local interfaces - Track the sales channel performance and make budgeting decisions based on various KPIs - Responsible for driving the active customer development, with a special focus on acquiring new customers - Leading and developing the Local Sales Analysts for ESPLIT

I am currently responsible for overall growth of Savedo (Finleap - Hitfox venture) - Marketing Strategy - Affiliate Marketing - Search Engine Advertising - Display and Retargeting - Content Marketing and Search Engine Optimisation - CRM and Direct Email Marketing - Marketing UX and Conversion Rate optimisation - A wonderful team of 7 managers and professionals

Display IT/ES & RTB - Manage PPC growth for Italy and Spain - In-house retargeting - DSP testing and programmatic media buy optimisation - Team manager responsabilty

- Google AdWords and Google Display Network - Facebook advertising - Re-marketing lists set-up and strategy - Ad-serving technology (Doubleclck for Advertisers) - Tracking implementation (basic html and javascript) - Real Time Bidding Strategy and operation - Mobile Campaigns - DEM - Strategic online media buying aim to the highest ROI - Set-up and ongoing optimization of online marketing campaigns

- SEM campaigns setup and optimization - Deep analysis of Italian e-commerce scenario - Supporting Head of Business Development on a strategy aim to access the Italian market - Supporting the Gaming Marketing Manager in the launch of a brand new Loyalty Program - Improving and monitoring Social Media activities

- Updating and content creation of the Unit department website "www.x4you.com" - Digital material creation in order to improve social media communication and SEO - Financial and operational planning of a comprehensive events campaign aim to advertising L`Oreal professional products (LP, Matrix, Redken, Kerastase)

Core subjects: Marketing, Buyer Behaviour, Information Technology, Business Strategy, Corporate Finance, Accounting, Financial Strategy, QM, International Management. Activities and Societies: Problem Solving and Decision Making course - Top 5% of the class

Dissertation: "Advertising and Publicity through Web 2.0" Activities and Societies: Video director on a documentary concerning the perception of the Italian media system