
Mike Schmitt
Werdegang
Berufserfahrung von Mike Schmitt
- 2 Jahre und 4 Monate, Okt. 2006 - Jan. 2009
Product Marketing Manager
SEGA of America, Inc.
* Managed all facets of the product marketing lifecycle including P&L, budget, consumer research, competitive analysis, naming, positioning, marketing plans, advertising campaigns, promotions, packaging, and web sites to meet long-term brand and financial goals. * Directed multiple vendors including advertising agencies, graphic artists, animation studios, video editors, and promotions companies. * Maintained the day-to-day relationship with development studios.
- 2004 - 2006
Associate Product Marketing Manager
Eidos Interactive
* Developed marketing plans that met long-term brand and financial goals, and assisted with positioning and long-term brand strategies. * Directed consumer communication vehicles including advertising creative, web sites, packaging, promotions and point of sale materials. * Conducted ongoing competitive analysis, sales analysis, and market research. * Traveled nationally to trade, press and sales events to promote upcoming titles to key journalists and retailers.
- 1996 - 2004
Producer
Eidos Interactive
* Successfully managed and launched the Tomb Raider franchise into North America. * Coordinated the development and publishing of both internally and externally developed products. * Managed the day-to-day operations of code development, resolved problems, and evaluated milestones and schedules. * Provided creative input to development teams on multiple products across various platforms. * Researched and evaluated competitive products.
- 1994 - 1996
Product Marketing Assistant/Associate Producer
U.S. Gold, Inc.
* Responsible for all contact with First-Party hardware partners including all code and product concept submissions. * Generated internal sales and industry reports. * Researched and evaluated competitive products. * Represented and demonstrated products at industry trade shows, retail meetings and PR events.
* Sold entertainment software products to consumers, schools, and businesses. * Assisted product marketing with focus groups, retail checks and game evaluations. * Processed incoming direct mail orders.
Ausbildung von Mike Schmitt
B.S. - Business Administration
San Jose State University
Sprachen
Englisch
-
XING – Das Jobs-Netzwerk
Über eine Million Jobs
Entdecke mit XING genau den Job, der wirklich zu Dir passt.
Persönliche Job-Angebote
Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.
22 Mio. Mitglieder
Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.
Kostenlos profitieren
Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.