Mike Schmitt

Bis 2009, Product Marketing Manager, SEGA of America, Inc.
San Francisco, Vereinigte Staaten

Werdegang

Berufserfahrung von Mike Schmitt

  • 2 Jahre und 4 Monate, Okt. 2006 - Jan. 2009

    Product Marketing Manager

    SEGA of America, Inc.

    * Managed all facets of the product marketing lifecycle including P&L, budget, consumer research, competitive analysis, naming, positioning, marketing plans, advertising campaigns, promotions, packaging, and web sites to meet long-term brand and financial goals. * Directed multiple vendors including advertising agencies, graphic artists, animation studios, video editors, and promotions companies. * Maintained the day-to-day relationship with development studios.

  • 2004 - 2006

    Associate Product Marketing Manager

    Eidos Interactive

    * Developed marketing plans that met long-term brand and financial goals, and assisted with positioning and long-term brand strategies. * Directed consumer communication vehicles including advertising creative, web sites, packaging, promotions and point of sale materials. * Conducted ongoing competitive analysis, sales analysis, and market research. * Traveled nationally to trade, press and sales events to promote upcoming titles to key journalists and retailers.

  • 1996 - 2004

    Producer

    Eidos Interactive

    * Successfully managed and launched the Tomb Raider franchise into North America. * Coordinated the development and publishing of both internally and externally developed products. * Managed the day-to-day operations of code development, resolved problems, and evaluated milestones and schedules. * Provided creative input to development teams on multiple products across various platforms. * Researched and evaluated competitive products.

  • 1994 - 1996

    Product Marketing Assistant/Associate Producer

    U.S. Gold, Inc.

    * Responsible for all contact with First-Party hardware partners including all code and product concept submissions. * Generated internal sales and industry reports. * Researched and evaluated competitive products. * Represented and demonstrated products at industry trade shows, retail meetings and PR events.

  • 1992 - 1994

    Direct Sales Representative

    Electronic Arts

    * Sold entertainment software products to consumers, schools, and businesses. * Assisted product marketing with focus groups, retail checks and game evaluations. * Processed incoming direct mail orders.

Ausbildung von Mike Schmitt

  • B.S. - Business Administration

    San Jose State University

Sprachen

  • Englisch

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