Mike Schmitt

* Managed all facets of the product marketing lifecycle including P&L, budget, consumer research, competitive analysis, naming, positioning, marketing plans, advertising campaigns, promotions, packaging, and web sites to meet long-term brand and financial goals. * Directed multiple vendors including advertising agencies, graphic artists, animation studios, video editors, and promotions companies. * Maintained the day-to-day relationship with development studios.

* Developed marketing plans that met long-term brand and financial goals, and assisted with positioning and long-term brand strategies. * Directed consumer communication vehicles including advertising creative, web sites, packaging, promotions and point of sale materials. * Conducted ongoing competitive analysis, sales analysis, and market research. * Traveled nationally to trade, press and sales events to promote upcoming titles to key journalists and retailers.

* Successfully managed and launched the Tomb Raider franchise into North America. * Coordinated the development and publishing of both internally and externally developed products. * Managed the day-to-day operations of code development, resolved problems, and evaluated milestones and schedules. * Provided creative input to development teams on multiple products across various platforms. * Researched and evaluated competitive products.

* Responsible for all contact with First-Party hardware partners including all code and product concept submissions. * Generated internal sales and industry reports. * Researched and evaluated competitive products. * Represented and demonstrated products at industry trade shows, retail meetings and PR events.

* Sold entertainment software products to consumers, schools, and businesses. * Assisted product marketing with focus groups, retail checks and game evaluations. * Processed incoming direct mail orders.