Miriam Asbeck

Skale diagnostic solution worldwide

- Implemented new sales strategy, revenue growth of 20-35% achieved / expected - Developed innovation strategy with EU focus

- Consulted 30+ Bosch units on business model transformation, -innovation and -validation, market research and -potential, go-to-market, pricing, growth metrics, business case drawing, strategy definition and –implementation in early stage to scaling up to € 5m/a revenue - CFO for project susteco (sust.eco) prior to carve out, including 3rd party equity negotiations - Implemented circular economy business model consulting as new product with RoI in year 1

- Headed founding teams to generate revenue growth of > € 100m/a for both B2B & B2C outside established Bosch hardware sales model - Built software products, prototypes and services from scratch, including SaaS tools for power tool fleet leasing / rental and DIY kits. Continuously ensured product-market-fit - Completed stop of operations and re-allocated all associates and products - Defined digital strategy and established structured innovation program to assess and execute disruptive business ideas

- Non-executive board member of boxt ltd., Worcester, UK (Marketing) after share acquisition. Scale up to 600 units sales/month within 9 months, 2nd largest UK installer within 3 yrs - Chairwoman of DAA GmbH after acquisition, managed turnaround, developed to leading lead hub for home improvement in DE, internationalization strategy, first international rollout

- Scaled and led a team of 75+ FTE across product, R&D, sales, marketing, and operations - Designed and implemented a new digital strategy in sales (“buy & build”) - Generated additional hardware revenue as p&l responsible for digital solutions and established the sales channel to the consumer including end-to-end services - Established scalable agile software development for MS Azure web platform and apps. OKR steering of involved departments in IT, sales , and marketing. Data driven prioritization

- Led several cross functional teams (220+ FTE) across product, software and hardware R&D, software and hardware quality, marketing, operations, and sales - Defined and implemented overall IoT and sales strategy (all BUs) - Managed portfolio for all IoT and software devices and solutions

- Built and led a dynamic team of 25+ FTE across product, R&D, sales, marketing, and operations - Launched the multi sided platform effizienzhaus-online.de to give online eneryg advice to end consumers, sell services, and connect b2b & b2c users, generating service & hardware revenue - Implemented end-to-end operation of services around building energy optimization (e.g., energy consulting, energy labels, matchmaking, certifications) in a hardware company - Launched the multi sided platform homecom.com

- Led team of 10 engineers to analyze energy & material flows in the house and find suitable system combinations for plus- and near-zero-energy standards in the home - Supervised simulation, prototyping, lab and field tests of the most promising hardware and software-based solutions - Built and refurbished 2 prototype houses and first configurator MVP with external partners - Developed pilot applications and new business model for software-based service business and transferred MVP into operations in 2013

- Led several multinational teams for central spare part logistics and important regional warehouses - Led and implemented several projects for value stream optimization, algorithm-based stock management, tool optimization and changes in warehouse locations - Stabilized availability of spare parts with 15% reduced inventories

- Led project to design, build, stabilize and enhance a digital after sales systems with automated engineer disposition, remote engineer clients, and full integration in all internal SAP systems - Reached service cost reduction of 15% generating RoI in year 2 - Analyzed and harvested synergies in aftersales and logistics due to merger with Buderus AG, leading to cost reductions of 10% in year 3, while stabilizing all service level

Exchange Student, Focus Entrepreneurship

Master Degree; Focus Law, Entrepreneurship, Finance

Exchange Student

Bachelor's Degree; Focus Construction