Moritz Trollmann

Angestellt, Marketing Automation Team Lead EMEA (20%), Cochlear AG

Basel, Switzerland

About me

Internationally experienced B2B and B2C marketing expert. Passionate about developing, executing and analyzing personalized marketing automation (MA) programs/campaings with a prime focus on customer experience in alignment with business goals and objectives. Deep understanding of the the intersection between sales, marketing and technology. Specialities: - Marketing Automation (Marketo certified expert) - Lead & demand generation - Lead nurture & staged funnel managament - Reporting & analytics - CRM (Salesforce.com) database management - Alignment of marketing and sales activities - Process Design (BPMN 2.0) - Training of MA & CRM capabilities

Skills

Marketo Certified Expert
Marketo
Marketo - Marketing Automation
Salesforce CRM
mehrjährige internationale Erfahrung
Internet und PC- Affinität
Content Marketing
Multichannel Marketing
Marketing Analytics
B2B Marketing
Digital Marketing
B2C Marketing
Messeorganisation
Projektmanagement
Kampagnenmanagement
Marketing
Online Marketing
Prozesse

Timeline

Professional experience for Moritz Trollmann

  • Current 3 years and 11 months, since Jul 2020

    Global Process Design Lead (Marketing) (80%)

    Cochlear AG

    - Responsible for defining and mapping of globally aligned and standardized marketing processes in line with Cochlear’s Commercial Business Process Model - Lead process design activities for marketing by collaborating with the global project team, consultants and regional subject matter experts - Document future target state process maps in Visio applying BPMN 2.0 standard - Lead the creation of user stories and acceptance criteria with the support of business analysts - Support change management

  • Current 5 years and 11 months, since Jul 2018

    Marketing Automation Team Lead EMEA (20%)

    Cochlear AG

    Functional responsibility for all marketing automation (MA) related projects, tasks and activities across EMEA (19 countries) - Rollout of consistent customer relationship management (CRM) and MA processes across EMEA - MA project pipeline management: Review of incoming requests, prioritization of projects, delegation of tasks, supervision of project workflows to completion Line manager for 3 regional MA specialists: - Performance management, appraisals, staff development, compensation and benefits

  • Current 7 years and 3 months, since Mar 2017

    Associate Marketing Automation Manager

    Cochlear AG

    - Global marketing automation lead for the EMEA region - Development of scalable & consistent, best practice global CRM & MA processes - Introduction of a staged B2C lead management funnel - Maximizing results of marketing campaigns through A/B testing, audience segmentation and personalization - Mentor and team lead for the EMEA marketing automation team: project portfolio management, delegation of tasks, setting of team and individual targets

  • 2 years and 3 months, Jan 2015 - Mar 2017

    Marketing & CRM Automation Operations Specialist

    Cochlear Ltd

    -Global marketing automation (MA) lead for the EMEA region -Development of consistent, best practice global CRM & MA processes -Introduction of a staged B2C lead management funnel to qualify prospects and align marketing and sales processes within SFDC -Conceptualization, development, execution and analysis of scalable database driven MA programs/campaigns across digital channels -Training and development of MA & CRM capabilities in EMEA -Introduction of BI dashboards in SFDC

  • 1 year and 2 months, Nov 2013 - Dec 2014

    Marketing Communication Specialist

    Corning Optical Communications

    - Ansprechpartner und Verantwortlicher für Content Marketing in EMEA - Marketo.com: Administration, Trainer, Programmkonzeptualisierung, Management - Salesforce.com: Administration, standard Berichtswesen - Marketing Intelligence: ROMI, first touch & Multitouch attribution, Effektivitätsanalysen - Online/offline Marketing - Event- und Messeplanung

  • 7 months, Apr 2013 - Oct 2013

    Masterand & Werkstudent

    Corning Cable Systems

    Masterarbeit mit dem Titel: Benefits and challenges of multichannel marketing in global B2B markets: A Study of Corning Cable Systems GmbH & Co. KG

  • 9 months, Aug 2012 - Apr 2013

    Marketing Communication

    Corning Cable Systems

    Newsletter konzeptionierung, Marktforschung, CMS, Kampagnenmanagement, Events

  • 6 months, Dec 2011 - May 2012

    Project Manager

    Multifunktionel Bydel - Vollsmose

    Konzeption und Exekution des Projekts Sports Academy Fyn (SA Fyn) - Project coordination - Market research (SWOT analysis, blue ocean strategy, stakeholder analysis, risk analysis, growth potential, online surveys) - Key account management and networking - Business model formation

  • 8 months, Sep 2010 - Apr 2011

    Marketingassistent

    Deutsche Zentrale für Tourismus (DZT), Auslandsbüro Mailand

    Tätigkeiten im Bereich Pressearbeit, Reisebranche, Kundenservice und Versanddisposition - Mitarbeit & Planung einer Cobranding Kampagne - Betreuung einer online Kampagne - Konkurrenzbeobachtung hinsichtlich der Online Marketingmaßnahmen der wichtigsten Mitweberber im Italienischen Markt inkl. Vorschläge für eine zukünftige Positionierung der DZT - Ausschreibung der Online Kommunikationskampagne 2011 - Mitarbeit und Organisation von PR Kampagnen - Erstellung digitaler Einladungen - Vorbereitung BIT Mailand

  • 6 months, Feb 2010 - Jul 2010

    Englischlehrer

    Scuola San Benedetto

    Aushilfslehrer im Englischunterricht an der Scuola San Benedetto in Parma (Italien) Unterricht anhand spezifischer Themenvorgaben Aktiv in mehreren Klassen (25 - 35 Schüler) mit Kindern zwischen 10 und 16 Jahren

Educational background for Moritz Trollmann

  • 5 months, Oct 2012 - Feb 2013

    Marketing Management

    HNE Eberswalde

    - Vertriebsmanagement (sales & marketing management) - Marketing und Vertriebscontrolloing ( marketing & sales controlling) - Spezielles Marketing (social media, e-commerce) - Analytisches Marketing (analytical marketing - paper on "Direct Email Marketing in a Global Environment")

  • 2 years and 7 months, Sep 2011 - Mar 2014

    Marketing, Globalization and Communication

    University of Southern Denmark

    Kurse: - international entrepreneurship - marketing and culture - brand management - globalization processes - product and innovation management - corporate communication

  • 6 months, Feb 2010 - Jul 2010

    Facolta' di Economia

    Universitá degli Studi di Parma

    - Marketing und Management von Service Unternehmen - Internationale Wirtschaft - Wirtschaft und Werbetechnik - Praktikum als Englischlehrer - Italienischkurs A2

  • 3 years and 11 months, Sep 2007 - Jul 2011

    International Tourism Management

    Stenden Hogeschool

    Tourimus und Betriebswirtschaft

Languages

  • German

    First language

  • English

    Fluent

  • Italian

    Intermediate

  • French

    Basic

  • Spanish

    Basic

  • Dutch

    Basic

Interests

Reisen & Kulturen
Klettern
Mountainbike
Skifahren
Bücher
Dokumentationen
Digital Marketing

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