Moritz Trollmann

- Responsible for defining and mapping of globally aligned and standardized marketing processes in line with Cochlear’s Commercial Business Process Model - Lead process design activities for marketing by collaborating with the global project team, consultants and regional subject matter experts - Document future target state process maps in Visio applying BPMN 2.0 standard - Lead the creation of user stories and acceptance criteria with the support of business analysts - Support change management

Functional responsibility for all marketing automation (MA) related projects, tasks and activities across EMEA (19 countries) - Rollout of consistent customer relationship management (CRM) and MA processes across EMEA - MA project pipeline management: Review of incoming requests, prioritization of projects, delegation of tasks, supervision of project workflows to completion Line manager for 3 regional MA specialists: - Performance management, appraisals, staff development, compensation and benefits

- Global marketing automation lead for the EMEA region - Development of scalable & consistent, best practice global CRM & MA processes - Introduction of a staged B2C lead management funnel - Maximizing results of marketing campaigns through A/B testing, audience segmentation and personalization - Mentor and team lead for the EMEA marketing automation team: project portfolio management, delegation of tasks, setting of team and individual targets

-Global marketing automation (MA) lead for the EMEA region -Development of consistent, best practice global CRM & MA processes -Introduction of a staged B2C lead management funnel to qualify prospects and align marketing and sales processes within SFDC -Conceptualization, development, execution and analysis of scalable database driven MA programs/campaigns across digital channels -Training and development of MA & CRM capabilities in EMEA -Introduction of BI dashboards in SFDC

- Ansprechpartner und Verantwortlicher für Content Marketing in EMEA - Marketo.com: Administration, Trainer, Programmkonzeptualisierung, Management - Salesforce.com: Administration, standard Berichtswesen - Marketing Intelligence: ROMI, first touch & Multitouch attribution, Effektivitätsanalysen - Online/offline Marketing - Event- und Messeplanung

Masterarbeit mit dem Titel: Benefits and challenges of multichannel marketing in global B2B markets: A Study of Corning Cable Systems GmbH & Co. KG

Newsletter konzeptionierung, Marktforschung, CMS, Kampagnenmanagement, Events

Konzeption und Exekution des Projekts Sports Academy Fyn (SA Fyn) - Project coordination - Market research (SWOT analysis, blue ocean strategy, stakeholder analysis, risk analysis, growth potential, online surveys) - Key account management and networking - Business model formation

Tätigkeiten im Bereich Pressearbeit, Reisebranche, Kundenservice und Versanddisposition - Mitarbeit & Planung einer Cobranding Kampagne - Betreuung einer online Kampagne - Konkurrenzbeobachtung hinsichtlich der Online Marketingmaßnahmen der wichtigsten Mitweberber im Italienischen Markt inkl. Vorschläge für eine zukünftige Positionierung der DZT - Ausschreibung der Online Kommunikationskampagne 2011 - Mitarbeit und Organisation von PR Kampagnen - Erstellung digitaler Einladungen - Vorbereitung BIT Mailand

Aushilfslehrer im Englischunterricht an der Scuola San Benedetto in Parma (Italien) Unterricht anhand spezifischer Themenvorgaben Aktiv in mehreren Klassen (25 - 35 Schüler) mit Kindern zwischen 10 und 16 Jahren

- Vertriebsmanagement (sales & marketing management) - Marketing und Vertriebscontrolloing ( marketing & sales controlling) - Spezielles Marketing (social media, e-commerce) - Analytisches Marketing (analytical marketing - paper on "Direct Email Marketing in a Global Environment")

Kurse: - international entrepreneurship - marketing and culture - brand management - globalization processes - product and innovation management - corporate communication

- Marketing und Management von Service Unternehmen - Internationale Wirtschaft - Wirtschaft und Werbetechnik - Praktikum als Englischlehrer - Italienischkurs A2

Tourimus und Betriebswirtschaft