Nadine Guggemos

Via Adecco at Google Germany GmbH

Managing a portfolio of 300 small advertisers ($20 Million in yearly revenue). Consulting in the area of online marketing and providing clients with industry and market insights (mobile, export etc.) Manages eCommerce projects for various clients to optimize KPIs

Prioritization of a $3 Million in yearly revenue client portfolio Preparation of tenders, pricing Expert in Lease negotiation (especially for Germany and Austria) Customer relationship management Involved in recruitment and training of new hires

Creation of several marketing concepts (creation of creatives, calendar etc.) Event planing (tested and implemented user-generated audio content as a new product feature which contributed to an increase of content generation and improved the sites user experience) Responsible for the longterm project “awards & honoring” (creation of landing pages, cooperation with different stakeholders such as companies, graphic designers, bloggers, etc.) Involved in recruitment and training of new hires

As part of concept management I was responsible for the launch of a new product line Creation of a planning concept, the execution of different analysis such as trends, qualitative and quantitative evaluations and competitive intelligence Suggested new and innovative research methods in order to improve the analysis process of various brands (now part of the standard research) Data analyzation and preparation of the annual presentation for the department of cross selling

Part of building a new department (price comparison for internet and cellular network providers) improve the user experience of the price comparison website (tested website in terms of usability and gave recommendations, optimization of the buying process to make it easier and faster for the user (eliminating unnecessary sign-up fields and steps) Telephone consulting and up-sale

After my apprenticeship I worked for the Max-Planck-Insitute for 8 months in the human resources. Part of her duties were writing job descriptions, evaluating CVs, conducting interviews and training new employees.

Assigned to departments like HR, Accounting, Invoicing, Marketing, PR etc. Run the purchasing department (e.g. ordering inventory and office furniture) Lead a project that was part of building a new guesthouse for foreign scientists (responsible for the investigation of the necessary inventory, cooperation with stakeholders like accounting, architect firms etc.) Involved in recruitment and training of new hires

Bachelorarbeit: “Identification of Trends in Social Commerce with Focus on the Textile Industry"