Najam Rehman

• Directed and allocated art direction to a design team of 3 mid-weight designers. • Developed ATL/BTL concepts based on the client's brief, resulting in a 95% client satisfaction rate. • Created in-depth brand guidelines, including visual designs, branding stationary, merchandise and over 13+ branding assets. • Collaborated with 16+ freelancers on projects, including post-production, motion designers, photographers, and developers.

• Established a cross-functional team consisting of 6 designers, 4 developers, and 5 social media marketing specialists to launch the company's e-commerce platform. • Led a team of 6 designers and copywriters to develop creative strategies for digital and print campaigns. • Collaborated with account management teams to ensure that all campaigns met client objectives, resulting in a 20% increase in client satisfaction.

• Built user-centred design principles and technical debt reduction strategies to maintain a high-quality user experience across different devices and platforms. • Revamped website flows and navigation menus, reducing the frequency of misdirected customer service queries by 30% and increasing traffic to previously neglected pages. • Liaised with marketing to improve the user experience across all channels, including email, mobile app, and social media advertising, leading to a 35% increase in revenue.