Narmin Akhundova

• Developing marketing and trade strategies in line with corporate strategic targets across Flavor Category; • Planning and leading marketing and trade strategies, consumer and customer promotions for Coca-Cola brands; • Developing promotional strategies for brand awareness and profitability and performing post-promotional analysis;

• Assisting in new mass and premium brand launch development; • Planning strategies and activities to establish and maintain brand name in the local market; • Research and determining product weaknesses and areas to be modified and improved; • Developing effective product positioning in the market; • Conducting competitive strategic analysis, consumer segmentation, and consumer insight development;