Natalia Sarzi Amade

• Led vendor negotiations in the IT sector, driving €200M in annual revenue and securing €7M in savings with a 3.5% contract improvement. • Conducted vendor performance assessments, achieving a 15% YoY sales increase and closing profitability gaps with targeted growth strategies. • Directed PC category concessions project, collaborating with vendors to reduce customer returns by 2%, boosting overall profitability.

- Driving commercial negotiations at corporate and field level - Defining and following budget targets to reach sales and profit levels and negotiating promotional activities to develop the business - Developing strong working relationship with shop managers to maximize all aspects of the business: increasing distribution, rotation, share of shelf, promotional opportunities, trainings - Managing the direct Brand Consultants of the area: evaluating their performance and optimizing stores sell-out

• Led and mentored a team of 10+ employees, surpassing sales targets via coaching and tailored action plans. • Boosted store productivity with KPI-focused strategies, achieving a 30% sales increase above targets. • Created and executed a CRM strategy, leading to 80% retention among top clients and strengthened loyalty. • Enhanced store operations by developing stock management and reporting structures, optimizing in-store processes, and strategically managing operations.

• Retail Operations & Marketing: Supported teams in surpassing sales targets and KPIs, implemented in-store processes (cash systems, goods movement, visual merchandising), and maintained reporting for campaign analysis. • CRM System (Salesforce): Developed and executed CRM strategies aligned with customer and financial goals, analyzed data for targeted marketing improvements, and collaborated with sales and marketing to enhance CRM effectiveness.

- Relationship Management: created a client database and developed new client relationships from prospecting and negotiating with Italian brands. - Campaign Management: ideated, planned and executed marketing campaigns in different countries combining partner brands and influencers. Successfully developed and executed native advertising campaigns which maximized traffic and improved revenue results on promoted brands and products.

Responsibilities: Portfolio management, scouting activities, digital/archival maintenance and organization, basic creative research and secretarial/administrative tasks

The significance of the luxury market; Made in Italy; Industry of fashion, luxury and lifestyle; Business organization and economics; The value chain in the luxury sector; Innovation, creativity and key strategy in luxury; Luxury Marketing; PR and Communication;

Main subjects: English and German Economic and juridical subjects, such as International Economy, Business Economics, Economic History, Economy and Management of the Companies, Business Administration, Finance, Marketing and Business Law