Natasha Daruwala

-Led a 16-member agency team delivering integrated digital campaigns across Industries like B2B, Healthcare, Education, Retail and Real Estate. -Managed €1M in annual Meta, LinkedIn, Tiktok, Snapchat ad budgets, driving 10K+ high-quality leads and 20-30% ROI. -Created multi-touch funnel strategies and collaborated with analytics teams for performance optimization. -Built SOPs and streamlined workflows, boosting delivery efficiency by 40% and improving client retention to 85%.

Progressed into a senior leadership role shaping vision and execution across clients and teams. Instrumental in launching Mumbai and Delhi offices, aligning culture and delivery across locations. Operated as the ‘Interim Head’ for www.influencer.in—their Influencer Marketing department.

Guided a junior team in optimizing SEO and paid media through data-driven strategies, increasing visibility and conversion rates. Enhanced campaign effectiveness across all organic & paid channels by refining targeting, creative strategies, and content alignment.

- Built branding playbooks that helped clients maintain consistency across campaigns - Developed & executed social media campaigns for enterprise-level clients. - Supported onboarding of key clients and improved internal SOPs - Coordinated with creative and media teams to align paid and organic strategies - Key contributor to the Murugappa Group’s digital presence and corporate communications — winning Best B2B Social Media Brand (Social Samosa Awards)

- Managed social calendars, content creation, and brand communications across platforms. - Gained expertise in Facebook and LinkedIn Ads. - Supported SEO, blog strategy, and website management for multiple clients. - Developed internal campaign tracking and reporting templates that improved workflow across teams.

- Acted as the primary brand ambassador for Red Bull on campus, increasing brand visibility and awareness among students and faculty - Conceptualized and executed on-ground activations, sampling drives, and themed events - Captured real-time feedback and insights from students to inform brand’s youth marketing strategy - Successfully met monthly brand KPIs including product trials, event participation, and visibility targets