Nathan Posthuma

Functional consultant Salesforce

Questel provides solutions for Intellectual Property, Innovation, Legal Operations and Localization Management. Following 18 acquisitions and a growth from 250 to 1500 employees over the past 5 years, Questel established a Sales Ops team to support the integration of its sales organizations into one team. Our priorities focus on enhancing cross-sell activities, optimizing effective time of sales, onboarding sales talents and ensuring data integrity for clean and fast reporting, analytics and insights.

Since more than 130 years, Novagraaf, a Questel company, has been a committed partner of iconic brands and innovative organisations around the world to unlock the full potential of their intellectual property (IP). Novagraaf is an IP business partner offering legal advice, strategy development, tailored IP prosecution and global IP services to support creating, protecting and monetising intellectual property.

For over 130 years, Novagraaf has been helping iconic brands and innovative organisations around the world with legal, administrative and commercial capabilities to power their competitive advantage and optimise the business impact of their Intellectual Property.

Novagraaf is an international patent and trademark consultancy that advises clients on Intellectual Property strategy and management. Whether trademarks, patents, domain names or designs, Novagraaf specialises in the protection and global management of Intellectual Property rights, including identifying abuse and acting decisively if and when infringements take place.

Mood is Experience by Design. A global team of music gurus, visual specialists, sound and technology experts and support professionals – all focused on designing experiences and redefining how clients connect with their customers. Mood designs a compelling, consistent and integrated experience that connects with customers – onsite, online and on the go. Mood sells music, digital signage, messaging, social/mobile applications, scent, sound systems and technology platforms.

International wholesale and trade agency of intellectual property rights for development of music & character branded fashion apparel, accessories and furniture. Representing various international music labels and individual artists. Initiating DTR (Direct To Retail) licensing deals for fashion collections in European high street retail. Intiator of marketing & promotion campaigns in fashion retail. Principals (i.a.): - Bravado International Group (www.bravado.com). - Universal Music BV

Responsible for development, marketing, sales and licensing of music branded merchandise, e.g. fashion apparel, fan packs, school diaries and accessories. Main achievement: Developing various fashion collections with high street fashion retailers, supported by promotion and marketing campaigns in stores and media. As of 2009 responsible for marketing & sales of ‘Amplified Clothing’ in The Netherlands.

Responsible for acquisition and account management in market of interiors, retail displays, events and stand construction at international trade fairs and events. Managed dedicated project/client teams. Acquired new projects through consultative selling of face-to-face communication strategies. Projects up to +€500K. Clients were privately owned companies and multinationals in various sectors e.g. Samsung, Sericol, Canon, NUR, Wyeth, Philips, Imtech, ING, Princess, Symbol, Vegro, Accenture.