Nico Flohr

- Partner with the CEO and Divisional Managers to design and execute an aligned company-wide KPI structure and business analytics - Conduct extensive customer-insight analysis of behavioral, demographic, and market data in collaboration with Product Management, Sales, and Marketing - Develop strategy, roadmaps, and implementation of ETL processes - Develop cross-divisional standard business reports using Knime and other reporting tools to provide a quick turn-around response to business-critical questions

- Behavioral analysis of customer journeys and user segments by developing and implementing a new data-driven approach using CRM Data - Analysis of more than 800,000 newspaper articles on click rates, reading behavior, and social media in order to improve engagement rates - Designing and implementing Google Analytics sales funnel for Mobile Apps and Websites - Develop and evaluate business plans for newspaper paywalls with management and editors

- Creating brand strategies for several medium-sized companies - Conduction market research for regional mobility providers - Working together with designers and editors on the creation of brand books, logos, and websites - Development and implementation of social media strategies for small businesses - Project management in creating Corporate Sound Identities for multiple German companies - Realization of lectures and podcasts on the topic of brand identity and brand positioning

- Co-founded business offering web consulting, software development, and branding services - Managed designers and developers with up to 7 people per team - Consulting and software development with a focus on eCommerce, content management, and online marketing - UX-Design and Prototyping with Axure, Photoshop, and Illustrator - Creating visual concepts and branding for regional and nation-wide companies

Grade: 1.2