Nicolás Caramella

Instamatico is an Instagram follower and engagement growing SaaS solution. We help brands and professionals getting noticed by their target audience. By following hundreds of targeted accounts and liking thousands of their pictures per day 24/7, we attract attention to our client’s profiles. A high percentage follows back, likes and comments. Our actual clients get between 1.000 and 4.000 followers per month depending on the quality and frequency of their posts. http://www.instamatico.org/

After several years of in-house jobs I decided to offer SEO and online marketing services independently. With other SEO professionals, we created the Search Institute which offers consultancy services to companies all around the world. Search Institute differs from a regular agency since all the work is handled directly by us. No interns, no juniors, just experts. My focus is: - International SEO - OnPage SEO - Online Business Development in German & Latin American Markets http://search.institute/

As an independent online retailer I trade physical goods on Amazon.com. Some of my tasks are: - Analysing consumer behaviour within Amazon to detect product opportunities - Analysing the economic-financial viability of my own investment projects - Communicating with overseas suppliers and purchasing goods - Pricing, branding and marketing (Amazon search engine optimization, PPC and Email Marketing)

I was hired by nu3 as Senior SEO Manager to take care of technical optimisation and link building activities. 5 months later I was promoted to Head of SEO and Social Media. I took care of all SEO activities including content marketing. It also involved coordinating social media presence. International SEO was also an important task since we carried on SEO activities in 9 countries. During my time at nu3, I led a team of 9 managers who helped me achieving a 300% increase in SEO revenue globally.

In my team we carry on strategies to enhance Groupon's website worldwide and to have better organic rankings on search engines. Some of my daily tasks are: - Taking part of the design of the global SEO strategy presenting and implementing projects and ideas that can enhance our rankings and convertion rates. - Acting as liaison between the IT and SEO department in order to implement new projects. - Detecting trends in traffic and rankings identifying potencial opportunities and threats using SEO tools.

After getting my degree and before moving to Berlin, I had a few months to develop a small venture selling wall stickers. Since it was an individual enterprise, I was in charge of the entire process. Some of the tasks were: creating the brand image; designing the catalog; producing, selling and distributing wall stickers. Nowadays I run it remotely taking orders from clients and sending the products directly from the manufacture on a home-made drop shipping model. Vinilos-deco.com.ar

As the administrative manager of the SME Distribudora Arroyito (food industry), I am responsible for the economic analyses and preparation of balance sheets, payroll processing, and product pricing strategy and implementation. Since it grew very fast I was enthusiastic to apply the principles of business process reengineering, and standardization to revamp the contact points between the management area and the employees. I applied my knowledge in computer science and technology.

Academic Exchange in Germany Degree: Diploma degree in “Internationale Betriebswirtschaftlehre” (International Business Administration). Language: English Diploma Thesis "A comparative analysis between Balanced Scorecard and the EFQM Excellence Model as tools for strategy implementation"

Final Project: Analysis of investment projects: "Complejo deportivo UCC (UCC Sports Complex)"