Nisa Emanet

•Led creative social media strategies, collaborating with teams to drive high performance across paid and organic socials of NIVEA and NIVEA MEN. •Translate global brand strategies into platform-native, trend-driven creative concepts aligned with audience behaviour and business objectives of NIVEA and NIVEA MEN. •Strategise influencer and creator concepts with creative storytelling for NIVEA and NIVEA MEN. •Build playbooks and toolkits from global to local markets of NIVEA and NIVEA MEN.

•Led influencer and creator strategies for NIVEA & NIVEA MEN across social channels, overseeing a six-figure budget and achieving annual KPIs •Devised and implemented Always-On influencer strategies, identifying emerging trends and driving native creator collabs •Developed global-to-local playbooks and toolkits for influencer and content creation •Owned 85% of NIVEA & NIVEA MEN's global social media content strategies •Launched NIVEA's global TikTok account, achieving 1M+ followers within the first year

• Coordinated timelines and deliverables for marketing initiatives, ensuring cross-functional communication and process optimization of JobLeads Help Center and marketing activities • Assisted with reporting, documentation, and process optimisation to support efficiency.

• Managed social media strategy and community management of Club Marvy, WMF and Dyson. • Introduced and executed a video-first social media strategy, increasing engagement and content performance on Instagram and YouTube accounts. • Planned, executed, and optimised paid social campaigns of our client portfolio. • Acted as the key liaison between brands and influencers/celebrities, managing communication and collaboration processes.

• Executed influencer marketing programs Elseve, driving brand visibility and engagement. • Developed and managed digital content strategy, content calendar, and community management for social media channels. • Built, analyzed, and optimized paid social campaigns, providing data-driven insights.

• Developed and implemented the end-to-end social media strategy for Decathlon, managing all major social platforms (Instagram, Facebook, YouTube, Twitter) and performance reporting. • Built and managed successful influencer marketing campaigns and ambassador programswithin annual budgets, fostering brand-community engagement. • Achieved significant organic growth for Decathlon Türkiye's Instagram, increasing followers from 20,000 to 100,000 within six months without paid promotion!