Nora Nandori

Led holistic development, successful qualification and delivery of the Pampers Premium Franchise relaunch toolkit in Asia. A holistic blockbuster innovation enabling Pampers to win from the top in Asia (Greater China, Japan) via re-igniting the Premium business. The initiative is one of the biggest brand relaunch in the history of Pampers covering areas of product, package, design, concept and communication reinvention with accelerated delivery timing.

- Defined and led implementation of the End-to-End POME and DTCM Strategies for Europe with the objective of winning in POME (HOOK) and maximizing share retention when transferring to bigger baby sizes (HOLD) through securing a strong foundation along the entire consumer journey. - Led End-to-End creative development, production and laser-targeted distribution of the offline DTCM programs across Europe, the biggest and most complex DTCM program of P&G globally.

Responsible for P&L, brand tier/geographical portfolio strategy, innovation delivery, go-to-market, and investment plans on trial, equity, and consumer/trade promotions for 18 markets. - Re-engineered regional business model to reinforce market leadership against Private Labels, including portfolio strategies, pricing and promo model, media support and trial machine. Delivered an accumulated net outside sales growth of 16% and value share growth of 14%.

- Responsible for portfolio strategy, initiative delivery, go-to-market, trial, equity, and consumer/trade promotional plan executions of the premium Fabric Care brands (Ariel, Dreft) in Central Europe. - Owner of multi-brand commercial innovations (MBCI) of Central Europe Fabric & Home Care - Led digitalization efforts of Fabric Care Central Europe enabling first ever always-on online presence and awareness building for the premium detergents category.